A/B Test: Did a Low Price or a High Value Increase Opt-Ins by 150.93%?

Even if they don’t like math, people love numbers.

The proof? Split test after split test shows that quantifying what you’re offering site visitors improves your conversion rate—and the more specific your numbers are, the better.

But that doesn’t tell you which numbers you should highlight. And in a limited space such as the subheadline on a landing page, you may only have room to show off one key metric.

That’s why Direct Liquidation ran this clever test.

In this A/B test, a subheadline displaying the price of a wholesale lot was tested against a subheadline calling out the manufacturer’s suggested retail price (MSRP). That is, one focused on the low price, while the other focused on the high value.

Which version do you think increased opt-ins for this LeadPage® by 150.93%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage® and our analysis.

[split_test id=”6602″]