A/B Test: Did Adding a “Hint” Help or Hurt This Headline by 313%?

Could two words cause a 312.94% difference in opt-in rate?

That’s what happened in the A/B test we’re looking at today. While this result may be uncommon (unless you start with a really low opt-in rate), it’s also inspiring: once you see the difference a few tweaks to your headline can make, you can start optimizing with ease.

Today’s split test comes from the website of our own podcast, ConversionCast. We tested two LeadBox™ headlines based on the idea of increasing customer value. In one, we added two extra words about building relationships. In the other, we gave away a little more about the contents of the lead magnet with a “hint.” Here are the competing headlines(the minor tweaks are in bold):

  • Free Report Reveals…The Exact Strategy Lisa McQueen Used to Build Relationships & Increase Lifetime Customer Value By 144%
  • Free Report Reveals…The Exact Strategy Lisa McQueen Used to Increase Lifetime Customer Value By 144% (Hint: Automation)

Which version do you think increased opt-ins for this LeadBox™ by 312.94%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage® and our analysis.

[split_test id=”6462″]