Numbers are powerful. Pricing experts have realized this for decades: in the minds of consumers, $4.99 is a lot cheaper than $5, and, on restaurant menus, the dish listed as “bruschetta: $5” is more expensive than the one that appears as “bruschetta: 5.”
Could formatting choices also influence the power of numbers that aren’t prices? That’s what today’s A/B test explores. Here we have two landing-page headlines that are identical except for the way they treat numbers.
One headline talks about getting 21,559 leads and 823 signups. The other presents those same numbers as “over 20k” leads and “more than 800” signups.
Did the specific version or the ballpark version increase opt-ins for this LeadPage® by 139.76%? Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!