A/B Test: Which Background Color Increased Opt-ins by 113.35%?

Colors can have a huge impact on your mood. You don’t have to be an interior designer to realize this—just imagine how you’d feel if every day you had to wake up and go to work in an office whose walls were painted neon orange and pea-soup green.

In an environment like that, it’s hard to imagine feeling inspired to do anything but pack up and leave. And it’s the same way with your landing pages. You need to consider whether the colors you use are telling visitors to come in and stay awhile, or to get out now.

As an A/B test analyst, I have seen a simple change in the color of a call-to-action button greatly affect how many people click that button. But what if a color change doesn’t involve your call to action? What if it’s just hanging out in the background? Does it matter as much?

In this A/B test, green and grey backgrounds face off to determine which color will increase the opt-in rate.

Which version do you think increased opt-ins for this LeadPage® by 113.35%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage® and our analysis.

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