A/B Test: Did a Red or Green Button Increase Opt-Ins by 31.31%?

Red means stop. Green means go. It’s simple when you’re on the road . . . and much less simple when you’re on a landing page.

In past A/B tests, we’ve seen green buttons out-convert red ones and red ones out-convert green ones. It seems to depend a lot on what else is on your landing page and who’s looking at it.

That’s why an A/B test like today’s is a good idea for most businesses to try—the answer isn’t obvious from existing best practices.

Which button color worked best for this subscription LeadBox for a children’s-ministry website? Did green mean go? Or did red mean hurry up and get through the light?

Which color do you think increased opt-ins for this LeadBox™ by 31.31%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadBox™ and our analysis.

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