A/B Test: Which Landing Page Copy Increased Opt-ins by 50.83%?

When I look at a new A/B test, I usually have a pretty strong hunch about which variant converted better and why.

But today’s test has me a little stumped. Maybe you can help piece together a convincing theory in the comments.

As you may know, we feature a lot of single-variable tests, which typically make it easy to find the source of  a big impact on conversions. However, in this A/B test, Erich Andreas from Your Guitar Sage tested copy changes in two different areas: his subheadline and his call-to-action-button. It’s not necessarily easy to spot all the differences right away, so I’ll break them down here:

Version A

  • Subheadline: FREE Live Guitar Webcast Plus Live Q&A.
  • Button: Register My Seat to the LIVE Webcast

Version B

  • Subheadline: FREE Webcast For All Guitar Players. Live Video Webcast PLUS Q&A.
  • Button: Yes Erich, Sign Me Up For FREE

Which version do you think increased opt-ins for this LeadPage® by 50.83%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage® and our analysis.

[split_test id=”6367″]