There’s more than one way to get interesting results from an A/B test. You might test one thing at a time, or you may decide to test large-scale concepts by making multiple changes at once. Even tests that are a little unfocused can suggest where to turn your attention in future tests (which is why we sometimes feature A/B tests that are less than perfectly set up).
However, my favorite way to get results that can be applied across your marketing campaigns is single-variable testing. A single-variable A/B test consists of two or more pages where all but one of their elements remain consistent. That change may be a different headline, a different product image, or a different call to action button.
In today’s test, we bring you quite possibly the “most single variable test” I have ever seen. The only difference between these two pages is one word in the headline: “gaming.”
Which version do you think increased opt-ins for this LeadPage® by 129.16%?
Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!
Vote to reveal the winning A/B-tested LeadPage® and our analysis.