A/B testing can be a little like watching episodes of a great TV series.
Some A/B tests wrap up neatly, with a satisfying conclusion.
Others are real cliffhangers. They leave you with questions about what’s really behind the plot twist you’ve seen. They make you want to run another one right away to resolve the mystery.
Today’s featured A/B test is one of those cliffhangers, and personally I’d love to see a sequel. Here we have 2 LeadBoxes® for updates on a crowdfunded watch project. Version A asks visitors to join a wait list and get “exclusive updates,” beside an image of a sleek but fairly normal-looking watch.
Version B’s copy asks visitors to “sign up” to participate in crowdfunding, and the image changes, too. In this version, we see that the watch is designed to snap apart, possibly for some high-tech and intriguing purpose.
Which version do you think increased opt-ins for this LeadBox™ by 50.28%? And do you think the copy or the image was responsible (or both)?
Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!
Vote to reveal the winning A/B-tested LeadPage and our analysis.