A tall, green glass of pureed vegetables isn’t everyone’s cup of tea. If pressed, few people would name a spinach smoothie as their favorite thing to drink. And yet green juices have become wildly popular within the last few years.
How’d that happen? Savvy health-food marketers overcame the rather high barrier to entry by sweetening the deal—both literally, by adding fruit juices, and figuratively, by highlighting the health benefits of all those nutrients.
Digital marketers using pop-up windows can also face some ingrained resistance from their audience. Almost every web user has gotten frustrated by an ill-timed pop-up at some point. And yet the tactic continues to be effective. The trick, as with juicing, is to find ways to turn any lingering bitterness into delight.
In this A/B test, Ryan Cruz of JuicingDietWorks.com and TrafficSalad.org decided to find out which message better sweetened the offer he made in an exit LeadBox™ that popped up as visitors were about to leave the page.
One LeadBox™ straightforwardly prompted visitors to enter their email address to download free smoothie recipes, whereas the other took a more dramatic approach: “WAIT! Before you go to Amazon…”
Which version do you think increased opt-ins for this LeadBox™ by 69.71%?
Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!
Vote to reveal the winning A/B-tested LeadBox™ and our analysis.