A/B Test: Did a Long or Short Headline Increase Opt-Ins by 38.23%?

Scrapbooking takes the best of the past and carries it forward to enrich your life in the future. It can be highly creative, but it’s ultimately based in real, lived experience.

In other words, it’s a little like A/B testing. (You knew I was going to get there eventually, right?) You assess what’s worked in the past and apply your creativity to—hopefully—get great results going forward, all while keeping track of the data so it can go into your next project.

Sometimes that creativity results in a value-rich headline that clearly communicates why your product or service is so great. However, there’s a fine line between going into compelling details . . . and just going on and on. A lengthy, content-heavy headline may be too much for the visitor to handle, and can negatively affect your opt-in rate.

In this A/B test, a very value-rich but long headline squares off against a more concise headline. Did the longer version’s 9 extra words add more weight to the offer, or sink the conversion rate?

Which version do you think increased opt-ins for this LeadPage® by 38.23%? Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage® and our analysis.

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