Deliver Lead Magnets (i.e. Opt-in Bribes) Directly from Leadpages

Note: This video shows an older version of the Leadpages interface. Lead Magnet Delivery has only gotten better since this was originally posted in 2013—click here for a detailed, up-to-date guide on sending lead magnets from Leadpages.


Hey, this is Jeff Wenberg from Leadpages. It’s been said that content is king and we found this to definitely be true. What’s often unsaid is that giving away free content is the fastest and easiest way to grow your audience, email list, and newsletter subscribers; however, this is often a pain in the butt. For example, let’s say on one landing page, you’re giving away a free MP3; on one landing page, you’re giving free report; and on another landing page, you’re giving away a video. For each of these pages, typically, you’d have to create a new list, create a new form for the list, and then create a follow-up email that delivers the MP3, free report, or the video. So for each of these pages I just mentioned, you have to go through these process individually for each page. It can easily cause confusion and make for a lot of extra things to keep track of, but what if each of these pages sent every one of the email list and you didn’t have to set this up for every page where you wanted to give something different away like in our previous example?

Now you can do this in Leadpages. You create a page, select what people should be added to, and tell Leadpages what bribe should be given away when someone opts in on that page. Let me show you how to easily set this up inside a Leadpages. Go to the landing page you’re using and select the Opt-In Form Integration section. Select a list you’d like to add people to, then turn on Digital Asset Delivery, then select the thing that you want to give away when someone opts in on this page. For example, I’ve uploaded a free report, a free video, and a free MP3 interview to my Leadpages account that I can assign to be given away when someone opts in on this page. Once this is set up, when someone opts in on this page, they’ll get an email from Leadpages giving them the bribe that you’ve just selected as well as any other emails that you’ve set up with your email service provider to send out when someone signs up for your list such as double opt-in confirmation emails or welcome emails.

To add a file to give away with your landing page, under the My Account tab, go to the Digital Asset Delivery section and then just upload the file that you want to give away and you can give away virtually any type of bribe like zip files, PDFs, free reports, entire courses, videos, MP3s, and so on. Again, that means that when people opt in to this page, they’re added to the house list that you’ve created, but they’re sent the bribe you’ve just selected. It makes it super easy to send your consumer base all kinds of great things. Our cofounder Clay thinks that this is probably the biggest feature we’ve released in the last 6 months. We’re really excited about this new feature and can’t wait for you to start using it.

If you have any questions, please type them into the comment section below. Thanks for watching, I’m Jeff Wenberg. Take care.