ConversionCast: How A Landing Page Goes Viral (And Gets 56k Organic Pageviews) with Matt Giovanisci


Our Guest:

Matt Giovanisci is an online brand builder and currently runs three brand websites. The one he speaks about in this case study is, which is his personal brand. Another site of his is, which he has maintained for ten years teaching people online how to take care of swimming pools. The third is, which is similar in structure to with teaching people how to brew coffee at home. He also recently produced and sold a rap album in 30 days with12 songs all about entrepreneurship (listen to the episode to hear the details).

A Quick Preview of the Podcast:

  • How to create a blog post that your ideal audience will share
  • How to structure a sharable blog post
  • How writing in an ironic manner can potentially increase subscribers