The "Blog Opt-In Explosion Method" (i.e. How We're Getting a 10% Email Opt-In Conversion Rate)

The “Blog Opt-In Explosion Method” (i.e. How We’re Getting a 10% Email Opt-In Conversion Rate)

James: Hey, what’s up everybody? It’s James and welcome to this week’s edition of The Marketing Show. I got some good news and I’ve got some bad news. It may be all good news, depending on how you look at it, but here’s the scoop. All right, the first piece of good news is that this week’s episode rocks you totally you want to watch it. The bad piece of news is that Clay lost one of the MOV file.

So about the first 10 minutes of this are going to be a screen share. You’re going to be able to see what’s on our screen. You’re going to be able to see my face appear, but you won’t be able to see Clay and I interacting. Now, maybe for some of you, you’re saying yeah, that’s actually good news. That’s not bad news. But hey, you’re not going to be in next week’s edition of the Shout-Outs, okay.

So here’s the deal. We’re going to play the audio for the first 10 minutes, and then the video is going to come back in for like the last 4, 5 minutes of it. You’ll get to see some interaction there that I think makes it worth it. You just stick around for the whole thing. So anyway, without further ado, let’s get into this week’s episode. I’ll be right here with you watching. I’m going to be doing kind of a mystery science theater thing. You can let me know what you think about it in the comments.

Clay: Hello everyone, I’m Clay Collins…

James: I’m James Lepine.

Clay: …and in this episode of The Marketing Show, we’re going to be sharing with you the light, the abbreviated version of what’s commonly known as the blog opt-in explosion method. This is the method that we’ve used on our niche’s websites to get a 10% conversion rate from, get this, blog traffic.

James: Yup.

Clay: Not squeeze page traffic, but traffic to the blog. We’re going to discuss that. We’re going to also discuss the state of James’ face, and we’re going to have our bonus duel.

James: That we are, and you’re going down.

Clay: Dude, you are going down…

James: We’ll see about that.

Clay: …dude.

James: Whoa, whoa!

Clay: All right, that’s what you have to look forward to in this episode of The Marketing Show.

So in just a second, we’re going to dive into the duel and some of that content, but James, what are we going to do first?

James: Before we do that, we want to give a shout-out to some of our commenter’s from the previous episode to some of the people or some of the more insightful comments and good comments on that last show. Thank you for participating. Here’s a shout-out to you.

Hello everyone, and welcome to this week’s edition of The Marketing Show Shout-Outs. We’d like to give shout-outs to Elaine Theriault; Andy Fawcett; Brian T. Edmondson; Jaxi West, a customer of ours; John McIntyre; Carol Everhart; Kimberly Houston; Marshall Sontag, also a customer; Mike Kuwula’s daughters; Dr. Shannon Reese, also a customer; and Tom Shivers.

If you’d like to be featured on next week’s edition of The Marketing Show Shout-Outs, you know what to do. Leave a comment in the comment section below.

Clay: So we’re about to show you the 3 – This is 3, I know – the 3 places on your blog that you must have an opt-in box if you want to do this blog opt-in explosion method, but before I get into that, I want to say again, this is getting us a 10% opt-in rate to our blog, which is unheard of. Blogs generally gets, you know, anywhere from a 2% to 4% opt-in rate, and some squeeze pages don’t even get a 10% opt-in rate.

James: It’s true.

Clay: So this is incredibly effective.

James: All right, so let’s get this party started. What is the first location?

Clay: The first location is as you can see here on the upper right-hand side of your side bar. It can also be above the main body area on your blog. As you can see, you can do this with or without a bribe. One of our highest traffic sights gets us around a thousand opt-ins per week, and there is no bribe. So I know a lot of people will wait around forever…

James: Right.

Clay: …to put in an opt-in box. They’re like I don’t have a bribe. Why would I do this? But like seriously, you are missing out on a lot. Maybe your bribe is going to increase your opt-in rate a little bit, but some of the most popular and well subscribed sights on the internet have no bribe so don’t feel like, you know, you need some elaborate auto responder sequence developer or any auto responder sequence developed whatsoever to get that opt-in box. Get that freaking opt-in box up now.

Anyway, location number one is on the upper right-hand side of your blog. A lot of people have experimented doing the left side versus right side. The upper right-hand side almost always wins. So if you don’t have the traffic or the wherewithal to do a bunch of like crazy testing, just go with the upper right-hand side of the blog.

James: Awesome.

Clay: So James, what is location number 2?

James: Location number 2 is below each and every article on your blog, and the reason that you definitely want to have one there is because people go in there check out your site.

They read your post, and then they get to the bottom of it, and if they enjoyed it they’re thinking I think I’d like more information. I’d probably like to stay up-to-date with this. So rather than having them scroll back up to the top right-hand side of the page, just put it right there and let them drop their e-mail address in there.

Clay: Yeah, yeah. I mean not doing this is essentially like, you know, you know, back in the day when I was single, I didn’t have a girlfriend.

James: Yeah.

Clay: You know, like you meet someone and you have a great conversation, when’s the best time to ask a phone number? Like right about, you know, before you’re done.

James: Right.

Clay: Right about, you know, when you’re going to go.

James: Yup, yup.

Clay: So if someone’s invested the time in reading your blog post, your article, maybe you should hit them up for an e-mail or something.

James: Yeah, a little goodnight kiss or something.

Clay: Yeah.

James: Yeah. All right, how about location number 3?

Clay: Location number 3 is the pop-up. Now a lot of people screw this up. It’s a huge mistake. Here is how I recommend doing the pop-up, okay. Two rules: One, make the pop-up appear after a delay. It someone’s going to your sight the first ting they want to see is just the content, the reason why they came to this sight in the first place.

James: Right.

Clay: And if they immediately see a pop-up, it’s keeping them from where they want to go. However, if you set the delay to be around oh, 20 to 30 seconds, then it gives them a chance for, you know, for the ADD to kick in for them to consume enough of your content to figure out that they like you a little bit more than they like you when they originally appeared on your website.

James: Right, right.

Clay: So that’s rule number one. Rule number two is don’t display this. Like there’s lots of different plug ins, WordPress plugins that allow you to create a pop-up, and I recommend that you not display the pop-up more than once per month. So if someone comes to your website, the plugin will like remember them, and ensure that they don’t see that pop-up every single time they come to your website regardless of whether they opt in or not, right, like even if they just click close, they shouldn’t have to see that pop-up for at least another month.

James: Yeah, yeah.

Clay: Now, unfortunately, most web browsers and computers are amnesia. They can’t remember you that, you know, much longer than that, but you should set that form up, and actually, there’s a third thing I said too, but…

James: Go ahead.

Clay: No, it’s not that a lie. This is a bonus.

James: All right, all right.

Clay: This is a bonus rule. The bonus rule is that you should not make this pop-up appear on the very first page that someone sees on your website.

James: Yeah, yeah.

Clay: So most pop-up plugins will allow you to say that this does not appear on the first page that someone sees when they come to your website.

James: I like that.

Clay: It appears on the second page.

James: Uh-huh.

Clay: So, you know, regardless of what page they come to first, like they go to one page, and then they navigate to a second page, on that second page is where the pop up appears, and the software handles all of that for you. You don’t have to tell what the first page is or the second page. You know, the software knows that you’re at the second page.

James: That’s huge because I can’t tell you how many times I’ve gone to somebody’s site, and neither a.) the pop-up just instantly appears, and I’m like dude, I didn’t even see like what you do or like what your content is, or I want to check out that homepage and then click over to something else, and the pop-up appears before I can even do that. So…

Clay: Seriously…

James: …get rule.

Clay: …schmucks. Don’t do it. We don’t do it on The Marketing Show.

James: We don’t.

Clay: You shouldn’t either.

James: You shouldn’t either.

Clay: Don’t do anything we wouldn’t do.

James: That’s right.

Clay: Okay.

James: You do name it after us. Just kidding.

Clay: Okay…

James: Location…

Clay: …location number four.

James: …number – That was a four.

Clay: Wait. Wait, wait, wait, wait, wait, wait, wait, this is the bonus.

James: This is the bonus. As you can see, in parenthesis, location number four is a bonus, and we all know what that means. It’s time for the bonus shades.

Clay: All right, so James is putting on the bonus shades.

James: Yeah, I am, and I’m sure you remember this, my famous bonus shades. This is the Slide out FX, and what this does is has this slide-up appear at the bottom of the page. So whenever they’re consuming content, this will show up at the bottom. You can see the bribe there along the bottom. And this is an easy way for someone to drop in their e-mail address no matter where they are at the page, no matter if they’re at the bottom of an article or at the top right-hand side, or wherever they are.

Clay: Yeah.

James: It’s just always there and available. It’s not a pop-up so it’s not like in their way from consuming the content, but it is there if they want to put their e-mail address in.

Clay: Yeah, yeah.

James: That’s my bonus.

Clay: That’s – You know, that’s really good. I bet everyone, you know, watching this at home was like whoa, whoa, whoa, whoa, whoa, you said three, and then there’s like a fourth one.

James: Uh-huh, totally.

Clay: That’s really cool.

James: Yeah.

Clay: Okay, so actually, not to be outdone, I have my own bonus.

James: What?

Clay: Yes. So I’ve got my bonus glasses.

James: I have – He’s copying me. He’s copying me.

Clay: And check this out. I have…

James: Whoa, whoa.

Clay: I have my bonus boots, and my bonus…

James: Okay, I’ve got to pause right here and tell you what’s going on. Clay is actually putting his feet up on the desk like this and trying to deliver his fifth bonus. So anyway, that’s the scoop on what’s going on there since you can’t see it because Clay deleted the MOV file.

Not that I’m angry about that. Continuing…

Clay: …boots…

James: Okay.

Clay: …could really like – I’m doing this like – Was that Mr. Roger stuff. My bonus boots could kick the crap out of your bonus box.

James: All right, all right.

Clay: So we put it on – I don’t know how flattering this is…

James: It’s very nice.

Clay: …if it’s on you putting on boots.

James: Very nice.

Clay: So now that I have my bonus boots on…

James: Bonus boots, great.

Clay: …and…

James: Oh wow.

Clay: Yeah.

James: You’re going to – Okay.

Clay: So I knew this is kind of awkward. Don’t you lie for me if you were like Dumbo. So my bonus is the WP Greet Box Plugin. So there’s a plugin for WordPress called WP Greet Box. It recognizes what traffic source you’re coming from. Are you coming from RSS? Are you coming from the search engines? What’s going on there? And what’s really cool is that you can modify this to also ask for the e-mail address. So it’s really cool in that regard, and it’s just a fifth place that you can click this. So right about now, you’re probably thinking that 5 places is far too many places to have opt-in boxes on your blog, but actually, when you do this right, and when you do this tastefully, it isn’t obnoxious.

James: Yeah.

Clay: So for example, the pop-up box, right? That’s not appearing on the first page. It’s only appearing after 30 seconds. It’s only appearing once per month. So it’s not something that most of your visitors are going to see most of the time, right?

James: Right.

Clay: So that’s the first thing. The second thing is the opt-in box below each post that’s below the fold. So they’re not going to see that at the same time they’re seeing everything else.

The third thing is that you don’t have to use all of these. If I were going to drop one, I’d probably drop James’ bonus…

James: Oh really?

Clay: …the Slide out FX.

James: Is that right? Okay.

Clay: Yeah.

James: That’s nice. And if I were to drop one, it would probably be close.

Clay: You know, it would be mine.

James: Yeah.

Clay: So anyway, just know that there are reputable blogs. In fact, a lot of the most traffic blogs that really are on their game have many of these 5 in place, usually 3 to 4 of these 5 in place, and we’ve tastefully done this with all 5 locations. You can pick and choose which of these you want to use. I suggest that you use at least four of them, especially if you want that 10% opt-in rate, but I just wanted to address that objection head-on.

So anyway, that’s my bonus. I think I won, but let us know in the comments who you think won the bonus duel.

James: Hang on, the bonus duel ain’t over yet. I have with me my bonus umbrella.

Clay: Yeah, but you can’t – if you don’t have a bonus – If you don’t have another bonus, you can’t have another bonus item.

James: I get to make the rules. I’m creative.

Clay: Maybe next time you could use…

James: This is my bonus umbrella. And…

Clay: This is – All right, all right, all right. If you’re going to use the bonus umbrella…

James: Yeah.

Clay: …then…

James: Whoa.

Clay: …I’ve got the bonus plant.

James: What is this?

Clay: It’s a bonus plant.

James: The bonus plant.

Clay: Anyway, thank you so much for watching The Marketing Show. James got pown’d…

James: I did.

Clay: …and if you enjoyed this content, please share with your friends, and you know, James and I have your back when it comes to marketing.

James: We do. We’ll be here with you next week on The Marketing Show. We appreciate your watching. Take care.

Clay: Take care.