Get People To Know, Like And Trust You (With This Simple Formula)

Editor’s Note: The following article was penned by Lawton Chiles, a Leadpages Guest Blogger. Interested in writing for the Leadpages blog? Hit us with your best shot!

Would you like to know how to immediately have a formula that you can use at the drop of a hat to get someone to feel comfortable with you?

Not only that, but this formula would also build massive amounts of goodwill and cause your reader to warm up to you.

Even better, it gives them permission to drop their guard and start trusting everything you say.

Would that help you in your business?

Okay, good. Here it is…and it is based on the teachings of a groovy guy named Kevin Rogers. He’s a top copywriter and marketer and at, you can get eight minutes of free training and a full explanation of the KLT hook.

Here’s the formula with my thoughts and ideas are thrown in…

Step 1: Who are you

I’m Lawton Chiles. I’m a sales consultant and persuasive copywriter.

(Insert who you are and what you do here.)

It does not have to be long-winded or over-done.

Step 2: Tell your story

For years, I looked down on myself because of my visual disability. I am blind in one eye and have limited vision in the other. I was born three and a half months premature and had a host of health issues because of it.

I looked down on myself because I had to hold books and other objects close to my face, and even ask people for help crossing the street. I sometimes had to ask for help with everyday activities that most people could just do. It was embarrassing, frustrating, and annoying.

Step 3: Big breakthrough

But I realized my trials were a blessing in disguise.

Every time I had to cross a busy street, ask someone for directions, or get notes beforehand when the teacher used one of those overhead projectors, I was engineering myself to see big mistakes and large obstacles in life and business and immediately discover easy solutions.

Step 4: The transition and how to use it

These situations caused me to be very effective in my future advertising business because I can instantly spot problem areas and start looking for the easiest or most effective solution to the marketing issues that my clients face, or that I face myself.

Now I can use my gift to help others in my field, including Mike Koenigs, Frank Kern, Trey Smith, John Carlton, Amish Shah, Bond Halbert, Chris Brogan, and many others.

Step 5: Call to action

Let me ask you a question: Do you think having someone spot major roadblocks, issues, and dangers in your business…and immediately being able to double or even triple your business would be helpful to you and your business goals?

Would you like to find out?

If that sounds good to you, here’s what to do next: Fill out the form on this page…and get in touch with me.

I’d be delighted to help you put together a custom marketing message using this formula and a few other tricks up my sleeve.

The takeaway for you to use 

See how I turned my story from a negative or problem into a big SOLUTION that people would be willing to pay me money for access to? Yes!

You can do the same thing. Trust me.

This year, can you see yourself using the same method and strategy for your business? I know you can!

5 part KLT formula

1. Who you are?
2. What’s your problem or story of woe?
3. How did you turn it around or how was it a blessing in disguise?
4. How it helps you HELP your customers make more money
5. Sell them on those services or the call to action.

Here’s an example:

Let me ask you a question:

“Do you think this formula would work in your business? Would you like to find out? If that sounds good to you, here’s what to do next: Fill out the form on this page…and get in touch with me. I’d be delighted to help you put together a custom marketing message using this formula and a few other tricks up my sleeve.”

– Lawton Chiles

And on it goes into the call to action where you tell them how to get in touch with you and where to go to give you money moving forward.

About the author:

Over the past ten years, Lawton Chiles has generated sales and leads for some of the Internet’s biggest names. He has worked side by side with Frank Kern, John Carlton, Amish Shah, Mike Koenigs, Trey Smith, and many more. Even better, just recently he increased a client’s lead-getting page by 170% AND made him an EXTRA $25,000 in just 7 days. And they only changed about 7 words on his page!