It’s hard to find a landing page that doesn’t feature some type of security or anti-SPAM copy in fine print next to the opt-in button.
So what happens when someone changes that text to communicate something totally different? That’s what Brooks Hollan from Natalie Jill Fitness decided to find out with the following split test:
- Version A: “100% Secure.”
- Version B: “* It’s Free”
Which security verification copy do you think boosted conversions by 20.77%?
Vote below to reveal the winning split test page and our analysis.