[Split Test] Which Fine Print Copy Increased Conversions by Over 20%?

It’s hard to find a landing page that doesn’t feature some type of security or anti-SPAM copy in fine print next to the opt-in button.

So what happens when someone changes that text to communicate something totally different? That’s what Brooks Hollan from Natalie Jill Fitness decided to find out with the following split test:

  • Version A: “100% Secure.”
  • Version B: “* It’s Free”

Which security verification copy do you think boosted conversions by 20.77%?

Vote below to reveal the winning split test page and our analysis.

[split_test id=”4771″]