[Split Test] Which Headline + Body Copy Increased Email Opt-Ins by 20.05%?

Richard Volz and Mike Lawrence from DirectLiquidation.com created this split test to determine which headline + body copy-focus would get more visitors to opt-in to their email list:

  • Version A Headline: Buy Electronics Below Wholesale Prices
  • Version B Headline: Buy Electronics Wholesale – No Middle Man

They also slightly modified the body copy to focus just a little bit more on cutting out the middle man (see screenshots below).

In this battle of headlines and body copy, which version do you think increased conversions by 20.05%?

Vote below to reveal the winning split test page and our analysis.

[split_test id=”4537″]