Richard Volz and Mike Lawrence from DirectLiquidation.com created this split test to determine which headline + body copy-focus would get more visitors to opt-in to their email list:
- Version A Headline: Buy Electronics Below Wholesale Prices
- Version B Headline: Buy Electronics Wholesale – No Middle Man
They also slightly modified the body copy to focus just a little bit more on cutting out the middle man (see screenshots below).
In this battle of headlines and body copy, which version do you think increased conversions by 20.05%?
Vote below to reveal the winning split test page and our analysis.