[Split Test] Which Headline Doubled This Landing Page’s Conversion Rate?

What is more important when writing a headline — specificity or length? When it comes to a landing page, balancing between the two can be a tricky task. Thankfully, split testing is a great way to find a happy medium.

In a split test ran by The Coaches’ Coach, Eric Dombach and his team provide us with a great example of how to find this happy medium by testing two different headlines:

  • Version A: “Learn the 14 Best-Kept Secrets of Business Coaching Franchisors: What They Don’t Want You to Know About Buying Their Franchise System”
  • Version B: “Everything You Need to Know BEFORE You Purchase a Business Coaching Franchise”

Which landing page headline do you think increased email opt-ins by 108.11%?

Vote below to reveal the winning split test page and our analysis.

[split_test id=”4766″]