What is more important when writing a headline — specificity or length? When it comes to a landing page, balancing between the two can be a tricky task. Thankfully, split testing is a great way to find a happy medium.
In a split test ran by The Coaches’ Coach, Eric Dombach and his team provide us with a great example of how to find this happy medium by testing two different headlines:
- Version A: “Learn the 14 Best-Kept Secrets of Business Coaching Franchisors: What They Don’t Want You to Know About Buying Their Franchise System”
- Version B: “Everything You Need to Know BEFORE You Purchase a Business Coaching Franchise”
Which landing page headline do you think increased email opt-ins by 108.11%?
Vote below to reveal the winning split test page and our analysis.