[Split Test] Which Headline + Sub-Headline Doubled Conversions on This Landing Page?

Dustin Riechmann and his team at Thrive 90 Fitness recently ran a headline + sub-headline test to determine which headline/sub-headline would best match their customers’ motivations. Their strategy consisted of one page with a headline and sub-headline specifically aimed at married couples, while the other page featured a short, to-the-point headline and no sub-headline.

Which version do you think more than doubled the page’s opt-in rate?

Vote below to reveal the winning split test page and our analysis.

[split_test id=”4786″]