Can changing two lines of text really increase a conversion rate from 9.17% all the way to 29.02%? In the case of this split test, the answer was yes.
Frank Rumbauskas from NeverColdCall.com created this split test to determine which of the following headline + subheadline combinations would get more visitors to opt-in for his free PDF:
- Version A: Sick of Cold Calling? Learn 13 ways to generate an endless supply of hot, qualified leads – and never cold call again.
- Version B: The Never Cold Call Again System: Learn how to generate an endless supply of hot, qualified leads – and never cold call again.
In the battle of headlines and subheadlines, which one do you think achieved a 216% boost in conversions?
Check out images of the two versions below, and then vote to reveal the winning split test page and our analysis.