Headlines are one of the most important aspects of a landing page or a LeadBox™. The headline is typically the difference between a customer leaving your page or reading on. Testing your headline is a great opportunity to not only increase your conversion rate, but also discover what best motivates your prospects.
That’s exactly why Jeremiah Desmarais from Agency Growth Academy ran the following split test. Jeremiah and his team tested two different strategies for their headlines:
- Version A: “NEW video reveals…”
- Version B: “FREE Insurance Marketing Training…”
Which landing page headline do you think increased email opt-ins by nearly 13%?
Vote below to reveal the winning split test page and our analysis.