What if I told you that the difference between including and not including a video on a landing page could increase (or decrease) conversions by 23.84%? It can happen, and we have a split test to show you just that.
Gary and James Michaels from StrategicShape.com ran this test to determine whether including the music video for the song their clients were offering on this free download page would help or hurt its conversion rate.
As you can see below, Version A included the video while Version B did not.
In this battle of video, which of these pages do you think increased the conversion rate from 70.96% to a whopping 87.88%?
Vote below to reveal the winning split test page and our analysis.