Can displaying a warranty affect a page’s conversion by almost 85%? In this case, the answer is yes!
Here, we have a split test that Nicolas Norton from The Adamantine System ran to determine if including the warranty-related copy on the following landing page would impact its conversion rate:
In Version B of this page, Nicolas added the following warranty section between the second call-to-action button and the PS:
In the battle of page content, warranty copy versus no warranty copy, which version do you think increased this page’s conversion rate from 8.72% to 16.10%?
Vote below to reveal the winning split test page and our analysis.