A couple of minutes. That’s often all it takes to change the copy on your call-to-action buttons. Yet that one simple change can often have a major impact on your conversion rate, as you’ll see in this split test from LeadPages™ user Dr. Edmond Dixon.
When first-time visitors landed on Dr. Dixon’s website, they were first directed to a welcome gate landing page that was split tested with the following two versions of button copy:
- Version A: Click Here To Subscribe for Free Now
- Version B: Get a FREE Parent Tip-Sheet Now!
Which button copy do you think increased the page’s conversion rate by 227.04%?
Vote below to reveal the winning split test page and our analysis.