Most landing pages don't fail because of design. They fail because marketers build pages without understanding what makes visitors take action. This 13-chapter guide covers the fundamentals every marketer should master, from your first page to a fully optimized funnel.
13chapters · Free · By Leadpages
Learn what landing pages are, how they work, what they include, and how to create one for a focused campaign.
Why landing pages exist and the business outcomes they drive for every industry.
Scenarios and campaigns where a dedicated landing page outperforms a generic webpage.
The mechanics behind landing pages, from click to conversion and beyond.
From squeeze pages to sales pages, understand which landing page type fits each marketing goal.
The must-have components every landing page needs to maximize conversions.
Write headlines, calls to action, and body copy that persuade visitors to take action.
Design principles, layout patterns, and visual hierarchy tips for higher conversions.
A step-by-step walkthrough for building your first landing page from scratch.
The essential do's and don'ts that separate high-converting landing pages from the rest.
How to run meaningful split tests that improve your conversion rate over time.
Proven strategies for driving targeted traffic to your landing pages using paid, organic, and social channels.
Learn how to create irresistible lead magnets that grow your email list and attract qualified prospects.
Build high-converting landing pages in minutes with Leadpages - no coding or design skills required.