<!-- Maintenance note: re-verify per-plan limits against the plan config before shipping (dollar prices are guarded by the pricing parity test). The A/B-test variant counts below are NOT personalization-audience caps — split tests are limited to 4 arms (A/B/C/D), and 3+ variants / multivariate require Smart Traffic (Optimize+). So: Grow = 2-way A/B only; Optimize / Scale = up to 4. -->
# Leadpages Pricing

Last updated: 2026-07-10

> Machine-readable pricing reference for the plans sold at leadpages.com. All prices in USD.

## Plans

All prices in USD. No traffic caps on any plan. There is no free plan: every paid plan includes a 7-day free trial (credit card required), and billing starts when the trial ends unless you cancel.

Plans come in two lines, both sold on leadpages.com/pricing:

- Publishing plans (Starter, Pro, Business) publish pages, sites, and blogs. Every plan
  includes a set number of sites (Starter 1 · Pro 1 · Business 2 · Grow 4 · Optimize 6 · Scale 10).
- Optimization plans (Grow, Optimize, Scale) add A/B testing, Smart Traffic, personalization, and lead intelligence.

### Starter

- Monthly: $10
- Annual: $8/mo ($96/yr), 20% off
- Pages: 5
- Custom domains: 1
- Sites: 1
- Form submission history: 30 days
- Integrations: 0 (per-form webhooks included; connecting a third-party app requires Pro)
- Storage: 1 GB
- Blogs: 0
- AI credits: 4,000/mo
- Analytics: not included
- A/B testing: No
- Seats: 1

### Pro

- Monthly: $29
- Annual: $23/mo ($276/yr), 20% off
- Pages: 25
- Custom domains: 1
- Sites: 1
- Form submission history: 30 days
- Integrations: 5 active connections
- Storage: 5 GB
- Blogs: 1
- AI credits: 12,000/mo
- Analytics: 90-day retention
- API access: Yes
- A/B testing: No
- Seats: 1

### Business

- Monthly: $49
- Annual: $39/mo ($468/yr), 20% off
- Pages: 50
- Custom domains: 2
- Sites: 2
- Form submission history: Kept as long as you're subscribed
- Integrations: 5 active connections
- Storage: 10 GB
- Blogs: 2
- AI credits: 20,000/mo
- Analytics: 1-year retention
- API access: Yes
- Lead export: Yes
- A/B testing: No
- Seats: 1

### Grow

- Monthly: $99
- Annual: $79/mo ($948/yr), 20% off
- Pages: Unlimited
- Blogs: 3
- Custom domains: 4
- Sites: 4
- Form submission history: Kept as long as you're subscribed
- Storage: 15 GB
- AI credits: 40,000/mo
- Analytics: 1-year retention
- A/B testing: Yes (manual 2-way A/B split; 3+ variants and Smart Traffic require Optimize)
- ICP matching (Customers.ai): Yes
- Dynamic Text Replacement: Yes
- Lead enrichment: Yes
- IP resolution (Customers.ai): Yes
- Integrations: 5 active connections
- Brand kits: 3
- Seats: 1 included ($20/mo per additional seat)

### Optimize

- Monthly: $199
- Annual: $159/mo ($1,908/yr), 20% off
- Pages: Unlimited
- Blogs: 5
- Custom domains: 6
- Sites: 6
- Form submission history: Kept as long as you're subscribed
- Storage: 25 GB
- AI credits: 80,000/mo
- Analytics: 2-year retention
- A/B & multivariate testing: Yes (up to 4 variants: A/B/C/D)
- Smart Traffic (auto-routing to best variant): Yes
- Click and scroll heatmaps: Yes
- Auto-personalization: Yes
- ICP matching (Customers.ai): Yes
- Dynamic Text Replacement: Yes
- Lead enrichment: Yes
- IP resolution (Customers.ai): Yes
- Integrations: 10 active connections
- Brand kits: 5
- Seats: 3 included ($20/mo per additional seat)

### Scale

- Monthly: $399
- Annual: $319/mo ($3,828/yr), 20% off
- Pages: Unlimited
- Blogs: 10
- Custom domains: 10
- Sites: 10
- Form submission history: Kept as long as you're subscribed
- Storage: 50 GB
- AI credits: 160,000/mo
- Analytics: 3-year retention
- A/B & multivariate testing: Yes (up to 4 variants: A/B/C/D)
- Smart Traffic (auto-routing to best variant): Yes
- Click and scroll heatmaps: Yes
- Auto-personalization: Yes
- Auto-optimization (continuous A/B testing): Yes
- Cross-page learning: Yes
- Revenue optimization: Yes
- Team RBAC and audit logs: Yes
- ICP matching (Customers.ai): Yes
- Dynamic Text Replacement: Yes
- Lead enrichment: Yes
- IP resolution (Customers.ai): Yes
- Integrations: 25 active connections
- Brand kits: 10
- Seats: 10 included ($20/mo per additional seat)
- Client workspaces: 5 included ($40/mo per additional workspace)
- Dedicated account manager: Yes

## Add-Ons

| Add-on | Price | Available on |
|---|---|---|
| Additional seat | $20/mo per seat | Grow, Optimize, Scale |
| Additional custom domain | $20/mo per domain | All paid plans |
| Additional client workspace | $40/mo per workspace | Scale only |

## AI Credit Top-Ups

| Pack | Price | Per 1,000 credits |
|---|---|---|
| 2,000 credits | $2.50 | $1.25 |
| 5,000 credits | $5.00 | $1.00 |
| 15,000 credits | $12.00 | $0.80 |
| 50,000 credits | $35.00 | $0.70 |
| 150,000 credits | $90.00 | $0.60 |

## Feature Gating Summary

| Feature | Starter | Pro | Business | Grow | Optimize | Scale |
|---|---|---|---|---|---|---|
| Monthly price | $10 | $29 | $49 | $99 | $199 | $399 |
| Publish live | Yes | Yes | Yes | Yes | Yes | Yes |
| Pages | 5 | 25 | 50 | Unlimited | Unlimited | Unlimited |
| Custom domains | 1 | 1 | 2 | 4 | 6 | 10 |
| Blogs | 0 | 1 | 2 | 3 | 5 | 10 |
| Analytics retention | None | 90 days | 1 year | 1 year | 2 years | 3 years |
| API access | No | Yes | Yes | Yes | Yes | Yes |
| A/B testing | No | No | No | Yes | Yes | Yes |
| Dynamic Text Replacement | No | No | No | Yes | Yes | Yes |
| Lead enrichment + IP resolution | No | No | No | Yes | Yes | Yes |
| Smart Traffic | No | No | No | No | Yes | Yes |
| Heatmaps | No | No | No | No | Yes | Yes |
| Auto-personalization | No | No | No | No | Yes | Yes |
| Auto-optimization + cross-page learning | No | No | No | No | No | Yes |
| Team RBAC | No | No | No | No | No | Yes |

## Comparison Notes

- **No traffic caps**: Unlike Unbounce ($149/mo, 20K visitor cap) and Instapage ($199/mo, 15K visitor cap), Leadpages has no traffic caps on any plan.
- **A/B testing from $99**: Unbounce gates A/B testing to $149+. Instapage gates A/B testing to $199+. HubSpot Marketing Hub requires $890/mo for page-level A/B testing.
- **All-in-one**: The optimization plans replace separate tools for page building, A/B testing, heatmaps, lead enrichment, and personalization.

## FAQ

### How does billing work?
Plans are billed monthly, or annually at 20% off the monthly rate. All prices are in USD.

### Is there a free plan?
No. There is a 7-day free trial on every paid plan; a credit card is required to start it, and billing begins when the trial ends unless you cancel.

### Can I change plans later?
Yes. You can upgrade or downgrade at any time from your account billing settings.

## Links

- Pricing page: https://leadpages.com/pricing
- Free trial: https://leadpages.com/free-trial
- Product overview: https://leadpages.com/product
- Full product brief: https://leadpages.com/llms.txt