Our values
Leadpages is guided by six core values that ensure we remain true to our mission:
about Leadpages
The Lead Generation Platform Built for Everyone
Leadpages is more than just software—it’s a group of entrepreneur-minded people dedicated to helping small businesses reach their full potential. Our goal is simple: to help everyday people turn their business dreams into reality so they can live a life they never thought possible.
Our origin story
Leadpages was founded in 2012 in Minneapolis, Minnesota. The idea was simple: create a landing page builder that anyone (even complete beginners) could use to build attractive, high-converting landing pages for their business, without having to rely on code or expensive developers.
Made by entrepreneurs, for entrepreneurs
Leadpages is powered by a diverse team of over 60 people who are passionate about helping small businesses thrive. Over 40% of our team has been with Leadpages for five or more years. Many of us are entrepreneurs ourselves, so we understand what it takes to get a new venture off the ground. Whether it’s offering industry-leading support, leading our weekly conversion coaching sessions, or creating an extensive library of free resources, we pride ourselves on providing our customers with an unparalleled experience throughout their business growth journey.
Growth-Oriented
We are committed to helping digital entrepreneurs reach their goals—because when our customers win, we win.
Entrepreneurial Spirit
We champion the entrepreneurial spirit within our company and throughout our broader communities. As we grow, we stay passionate, nimble, scrappy, and value results over procedure.
Community
We are committed to a culture of stewardship, a spirit of inclusion, and active participation in the diverse communities we serve.
Impact
We exist to deliver meaningful value to our people and customers—through how we act and what we create. All ideas are welcome, many will be tested, and the good ones will win.
Courage
We encourage productive disagreement, consider alternatives, and empower people to provide honest feedback so we can all continue to grow and improve.
The Whole You
We do our best work when we’re the best versions of ourselves. Promoting a healthy work/life balance means bringing our whole selves to work, while also inviting others to come to the table.
A new era for Leadpages
A new chapter for Leadpages began when we joined forces with Redbrick (Victoria, Canada) in March 2020. We’re now part of a portfolio of disruptive tech companies empowering the digital entrepreneur, including Shift, Delivra, and Animoto ().
This also marked a change in direction. While previously Leadpages was seen as strictly a landing page builder, the addition of numerous innovative conversion tools means that we’ve moved beyond that narrow label. Our evolution into a complete lead generation platform allows us to now support entrepreneurs throughout the entire customer journey, from awareness all the way to the sale.
Work with us
Think you’d be a great fit at Leadpages? Learn more about joining our team and see our current job openings.