What Is Audience Insights?
Audience Insights is a paid add-on that automatically uncovers detailed data about the people visiting your Leadpages content, including their demographics, firmographics, and behavioural insights—with no extra tools or technical setup required.
While basic analytics stop at click counts or anonymous sessions, Audience Insights lets you:
- Instantly see rich visitor data, such as company, business email, industry, title, and location.
- Identify, segment, and export high-potential audiences for targeted campaigns.
- Back every decision with real, actionable intel—empowering marketers to act fast while competitors are still guessing.
Why Audience Intelligence Matters
In the past, only big-budget teams had access to advanced audience data and real-time visitor intelligence. Audience Insights now gives any marketer—regardless of company size or resources—the same deep, actionable insights.
Deeper, real-time visitor data transforms how marketers:
- Increase conversions with hyper-targeted messaging – Customize marketing campaigns and content based on who’s actually engaging with your brand. Rework copy and CTAs to match their language, pain points, and motivations for a stronger connection.
- Turn anonymous visitors into retargeting audiences – Export business emails and import them into ad platforms to launch high-converting campaigns. Share company visit data with your sales team to power personalized outreach.
- Save money by optimizing ad spend – Refine your ad audiences with geolocation, industry, and engagement data, focusing your budget on visitors most likely to convert.
- Improve ROI through focused strategy – Use data to act quickly on real-time trends and opportunities, before your competitors do.
No matter your resources or experience, Audience Insights instantly turns clicks into clarity, helping you optimize faster and compete at a higher level.
Powerful Data. Zero Hassles.
Add Audience Insights to your plan, turn it on, and instantly access the rich audience data you need to drive smarter, more effective campaigns.
- Built-in simplicity – Native to Leadpages, just turn it on and send traffic to your pages. Insights will start rolling in automatically.
- Ready-to-use intelligence – Get detailed visitor profiles for audience segmentation and campaign optimization.
- Designed for all marketers – Intuitive and actionable for SMBs, in-house marketing teams, and agencies alike.
- Fast results – Start seeing meaningful insights even at moderate traffic levels (around 2,000+ views).
How to Use Audience Insights
Add Audience Insights to your account with one click. As visitors land on your pages, the tool enriches profiles using public data. Then, take action: Segment audiences, refine campaigns, export top leads, and share insights with your team—all from one place.
You’ll see all your data in an intuitive dashboard featuring:
Identified Visitors
When someone visits your Leadpages content, Audience Insights automatically searches for publicly available data to add to their visitor profile. (Note: Only matched visitors will appear in your dashboard view.) There’s no traffic minimum required here—the more volume you drive, the more matches you’ll get. You can click any visitor to dive deeper, and all data is easy to browse, sort, and export.
Audience Overview
Audience Overview insights will unlock as we collect and analyze visitor data. We begin tracking immediately when you add the feature and re-evaluate trends every 7 days—most users see meaningful insights around 2,000 monthly visitors. Your Audience Overview insights may include details such as:
- Top companies and industries
- Engagement and conversion trends
- Geographic breakdown
- Behavioral metrics like average session length and engagement rate
Visitor Personas and custom persona tools
Personas are composite profiles of your site visitors. They represent a combination of common demographics found in your anonymous traffic, giving you instant insights into who’s showing up, and how they compare to your ideal customer. There are two types of personas in Audience Insights: Visitor Personas (automatically generated from your traffic) and Your Personas (custom profiles you create for the segments you want to attract).
Getting Started Is Easy
Turn generic campaigns into personalized experiences, improve targeting, and focus on the right audience effortlessly.
Audience Insights works with all Leadpages content, including landing pages, pop-ups, and websites. All you need is a Leadpages account and some traffic. (Please note: It’s not available for WordPress-published pages, sub-accounts, or EU-based visitors.)
Start your Leadpages 14 day free trial today or add Audience Insights to your existing account to unlock a clearer view of who’s really visiting your pages. Welcome to smarter, more effective marketing—seamlessly built into Leadpages.
