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From Conversion to Revenue - Klaviyo + Leadpages Integration Now Available

By The Leadpages Team|Published December 12, 2025|Updated December 12, 2025

The moment you sign up for something or purchase a product, the brand keeps you fully engaged. That’s the key to conversion rate. It’s a long game of seamless experience after seamless experience, because that's what every other brand has trained them to expect.

Your marketing stack needs to keep up.

Creating these seamless, automated experiences requires complex technical setup that most marketers simply don't have time for. You need systems talking to each other in the background; landing pages syncing with email platforms, form data flowing into CRM systems, and triggers firing at exactly the right moment.

This is precisely why Leadpages built Workflows with native integrations like Klaviyo, HubSpot, Mailchimp, and more. Because optimized conversion doesn't happen by accident. It happens when the entire customer journey, from first click to final purchase – is automated, instant, and effortlessly connected.

Why Marketing Automation Matters for Conversion Optimization

Marketing automation not only saves time, it also removes friction at every stage of the customer journey, which directly impacts conversion rates. When your systems have a seamless connection, your customers can tell. From the customer’s perspective, you have your ducks in a row and they feel like they’re in good hands. That translates directly into trust and engagement, which are prerequisites for revenue generation.

When someone converts on your landing page, they expect:

• Instant email confirmation
• Immediate access to promised content
• Relevant follow-up that acknowledges their interests
• No repeated asks for information they've already provided

How Klaviyo + Leadpages Changes Everything

Klaviyo has become the go-to platform for e-commerce brands, DTC companies, course creators, and digital marketers who need sophisticated email and SMS marketing. When you pair Klaviyo's engagement tools with Leadpages' high-converting landing pages, you can create an automated revenue engine.

With the Klaviyo integration, you get:

Instant Lead Syncing: Leads flow from landing pages, pop-ups, alert bars, and websites straight into Klaviyo the moment someone converts. 

Custom Field Mapping: Capture exactly the data you need (product interests, budget range, company size) and map it to Klaviyo subscriber properties for precise segmentation.

Automated Email Sequences: Trigger welcome series, product launches, webinar reminders, or nurture campaigns as a follow-through when someone converts on a Leadpages landing page.

SMS Marketing Campaigns: Email isn’t the only channel to engage your audience. Trigger SMS campaigns through Klaviyo once someone converts on your Leadpages landing page. 

Clean Data Management: When existing subscribers submit their information through a different landing page, their profile updates automatically in Klaviyo. There are no duplicates to merge.

Your high-converting Leadpages feed directly into Klaviyo's marketing automation platform, creating an end-to-end system that turns traffic into revenue automatically.

From Automated Workflows to Revenue-Driven Customer Experiences

There is a workflow for every single campaign or goal you’re working on. You’ve probably experienced it yourself and wanted to implement it too. Here are some examples of what’s possible with Leadpages Workflows and Klaviyo. Each one is a complete journey that converts time and time again.

E-commerce Email Marketing Workflows

Product Launch Waitlist: A customer discovers your upcoming product through social media. They land on your waitlist page (built by Leadpages), submit their email and product preferences, and instantly receive a welcome email. Over the next few weeks, they get exclusive behind-the-scenes content and product previews that build excitement. On launch day, they receive both an email and text notification. They're ready to buy because you've already sold them on the story.

Abandoned Cart Recovery: Someone browses your store, adds items to their cart, but leaves without purchasing. Within an hour, they receive an email reminding them what they left behind. Twenty-four hours later, they get a personalized follow-up with a limited-time discount. By day three, a final "last chance" email converts them before the window closes.

Post-Purchase Upsell: A customer completes their first purchase and immediately receives a thank-you email with order confirmation. Three days later, while they're still excited about their purchase, they receive recommendations for complementary products based on what they bought. One week after delivery, they get a "how's it going?" email with tips and an exclusive offer for their next order.

Educational Course Enrollment Workflows

Webinar Registration to Course Enrollment: Someone clicks your ad and registers for your free webinar. Within seconds, they receive a confirmation email with a calendar invite. Three days before, one day before, and one hour before the event, automated reminders ensure they show up. They attend, get value, and immediately receive the replay. Over the next week, they get a nurture sequence highlighting your paid courses in topics they said interested them during registration. You’ll see them in your next course.

Free Trial to Paid Membership: A visitor signs up for your 7-day free trial and gets immediate access plus a welcome email series explaining how to get the most value. On day 3, they receive case studies of others who succeeded with your program. On day 5, a reminder about the trial ending, plus an exclusive enrollment discount. On day 7, a final email makes it easy to convert to a paid membership before access expires.

Student Onboarding and Retention: Someone enrolls in your course and receives instant access with a personalized welcome. Throughout the course, they get automated check-ins, encouragement emails, and reminders to complete modules. Upon completion, they receive a certificate and an invitation to join your alumni community or enroll in your advanced course.

Lead Generation Workflows

Lead Magnet to Sales Consultation: A visitor lands on your blog, sees your lead magnet offer, and downloads it. The resource arrives in their inbox instantly. Over the next week, they receive case studies and additional value that positions you as the expert. By day 7, they're ready to talk - and your email includes a direct link to book a consultation. They click, schedule, and show up because you've already proven you can help them.

Quiz Funnel to Service Offer: Someone takes your quiz to diagnose their problem. They submit their answers and immediately receive personalized results via email, along with specific recommendations. Over the next few days, they get targeted content based on their quiz responses, leading to a soft pitch for your services that addresses their exact situation.

Case Study Download to Demo Booking: A prospect downloads your case study about a client similar to them. They receive the PDF instantly, plus access to related resources. Over the next 10 days, they receive a sequence highlighting different aspects of your solution, each tied back to results you've driven for others. The final email makes it easy to book a demo with your team.

Agency & B2B Workflows

Proposal Request to Client Onboarding: A potential client fills out your project inquiry form. They immediately receive a confirmation email and calendar link to schedule a discovery call. Before the call, they get an automated email with a questionnaire to help you prepare. After the call, they receive your proposal via email. Once accepted, an automated onboarding sequence guides them through next steps, paperwork, and kick-off scheduling.

Resource Library to Lead Qualification: A visitor registers to access your gated resource library. They gain immediate access and receive welcome emails highlighting your best content. As they download specific resources, you track their interests and trigger targeted email sequences that qualify their intent. High-engagement prospects automatically get flagged for your sales team to reach out.

A Complete Marketing Automation Ecosystem

Leadpages Workflows connects your entire marketing tech stack without needing Zapier or hiring developers to integrate. We’re continually adding new integrations to fit all marketers. Check out the ones we currently have below:

HubSpot Integration: Perfect for B2B companies and enterprise marketing teams who need robust CRM functionality alongside email automation. Sync leads directly into HubSpot with full custom field mapping.

MailChimp Integration: Ideal for small businesses and content creators who want powerful email marketing without complexity. Automated list building and segmentation made simple.

ActiveCampaign Integration: Advanced marketing automation with powerful if/then logic and deal tracking. Great for agencies managing multiple client campaigns.

Facebook Ads Integration: Report lead events back to Facebook to optimize your ad campaigns with real conversion data, not just form submissions.

Zoho CRM Integration: Fuel your sales pipeline automatically by syncing leads from landing pages directly into your CRM for immediate sales follow-up.

Slack Integration: Get real-time notifications when high-value leads convert, so your sales team can respond instantly.

Each integration is built natively into Workflows, which means you can orchestrate sophisticated, multi-tool marketing automation without wrestling with Zapier or hiring developers.

Get Started with Marketing Automation Today

If you're already using Leadpages and Klaviyo separately, you're leaving revenue on the table. Set up your first Workflow today and transform your disconnected tools into an automated conversion machine.

New to Leadpages? Start your free trial and discover how high-converting landing pages paired with seamless email marketing automation can transform your business growth.