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[Split Test Challenge] Which Fine Print Copy Boosted Conversions 22.99%?
Sometimes even the hardest things to read can have a dramatic influence on your landing page. The split test below, run by LeadPages customer Alex Teo, pits two variations of privacy policy text against one another. Other than the update to this tiny text, the rest of the Basic Squeeze Page landing page remains the same. The base version of fine print Alex tested — “Your Information is 100% Secure And Will Never Be Shared.” — was cut down — to simply “Your Information is 100% Secure.” — in the alternative variation. Both share valuable information in the same spot on the page, but only one proved to be the better page. Was it the copy that made the additional promise not to share information, or did the shorter and sweeter version win out? Vote below to reveal the winning split test variation! [split_test id="3442"]
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