Wherever smoothie bowls and strong wifi can be found, so can Kate Wilkinson—a Pinterest marketing consultant with a strong dose of wanderlust and a deep desire to help female entrepreneurs amplify their impact both online and off.
Kate uses Leadpages to get clients online, sell her service packages, and help others optimize business blogs to generate leads.
In her former life, Kate navigated the quick-paced process-driven culture of digital agencies. While she prefers her wanderlust workplace to the more traditional track she left behind, she also relies on many of the skills she picked up along the way.
“There’s so much to be learned from the structure of a big, professional corporate business about setting up systems, handling tricky client interactions, and problem solving,” says Kate.
But she did know what she wanted to focus on as she dove into the uncharted world of entrepreneurship: “I always knew that I wanted to work with women, and service-based businesses,” said Kate. “My business isn’t exactly what I thought it would be, but I have the best clients you could imagine—creative, clever women.”
Kate describes her ideal customers as heart-led, ambitious women, eager to grow their sidehustles into sustainable businesses. Today, the majority of her clients are coaches and consultants in the personal and professional development industry. Many of whom find that their target audience abounds on Pinterest.
Unique from other social networks, the Pinterest playbook relies on the same principles of search engine optimization—aligning content to an audience, acing discoverability, standing out from the crowd, and optimizing for conversion.
Her services include account management, audience targeting, search engine optimization, brand identity, graphic design, and more. While focusing primarily on the strategy, visual approach, and tactical implementation of Pinterest marketing, Kate also carves out time to tackle the bigger barriers that keep entrepreneurs stuck in the mud: their mindset.
Isolated in a home office, tackling ‘all the things,’ fearful about finances, Kate knows first-hand that wellness and balance are equally (if not more) important to a small business’s bottom line than a properly optimized web presence.
Her unique approach to sustaining both passion and profit? It’s simple: She’s pro systems. Pro automation. And anti hustle.
That’s why Kate’s business model is built both to meet her client’s needs and to provide passive income streams that will preserve her freedom and flexibility.
Kate offers for-sale resource packs, monthly Pinterest management, as well as an intensive online masterclass as a series of recorded video trainings.
“For me, success is a lifestyle—creating a business that I love that doesn’t zap all my energy, working with a handful of dream clients, making passive income, and seeing great results for my clients.”