Landing Pages
Building a landing page is easy. Building one that actually converts is the hard part. Strategies, builder comparisons, A/B testing guides, and real examples to help you turn more visitors into leads.
140 articles
Skip the Dev Ticket: How Marketing Teams Build Campaign Pages Without Touching the Company Website
The dev queue isn't slow because developers are bad at their jobs — it's slow because the company website is governed for a different job. Here's how marketing teams ship branded, tracked campaign pages outside the corporate CMS, and why page lead time belongs in your media plan.
AI Can Draft Your Landing Page. It Can't Decide What Converts.
AI is a strong production team and a blind strategist. Here's the delegation framework — what to hand off, the four conversion decisions to keep, and the pre-launch edit pass that protects your ad spend.
The Launch Page Sequence: What to Build Before, During, and After You Go Live
A "launch page" isn't one page — it's a sequence of at least four, each with a different job and a different conversion goal. Here's how to build and wire them together so momentum carries from waitlist to launch day to the weeks after.
When Paid Campaigns Need a Microsite (Not Another Landing Page)
Some paid campaigns ask prospects to do more than make one decision. Learn when a campaign-specific microsite is the better destination—and how to keep it focused, measurable, and maintainable.
Do You Need a Website or a Landing Page? A Decision Guide for Paid Traffic
Best site builder" and "AI site builder" are the wrong searches if what you're actually launching is a paid ad campaign. Here's how to decide between a full website and a dedicated landing page, based on what the traffic needs to do next.
How to Use Heatmaps to Improve Your Landing Page
Your conversion rate tells you what happened. It does not tell you what the other 950 visitors did. How to read click heatmaps, scroll depth, and attention maps in Leadpages, and turn what you find into a hypothesis you can test.
Landing Page Optimization Is a Math Problem, Not a Design Problem
Landing page optimization has become a design argument. The changes that actually move conversion rate are math: page speed, form friction, and message match.
The Complete Guide to Landing Page Optimization
A complete guide to landing page optimization: how to match your message, QA before launch, set up tracking, test what is live, and protect lead quality, as one repeatable loop.
PPC Landing Page Examples: 5 High-Converting Pages, Torn Down for Marketers
Five PPC landing pages torn down element by element, one per paid goal, plus the advanced levers most examples posts skip: message match, Quality Score, and conversion tracking.
I Spend More Time Building the Page Than Optimizing the Campaign
Best Landing Page Builders for Course Creators (2026)
Discover the best landing page builders for course creators in 2026. Tools for selling online courses, building email lists, and converting students.
Best Landing Page Builders for Event Planners
Event planners don’t need “a website.” They need pages that fill seats, sell tickets, and make the event feel real . Whether you plan: weddings corporate...