Lead capture forms

Every page captures leads
and tells you who they are.

Built-in forms on every page. Submissions sync to your CRM automatically. Visitor enrichment reveals company, job title, and industry before they even submit.

19 native integrationsConnects to any toolCSV export included
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Styled with your brand kit.Leadpages

Why Leadpages

Other platforms collect form data.
We tell you who submitted it.

See who's visiting before they submit

Reveal available company, role, and industry context so your team has more information about each lead.

Sarah ChenVP MarketingAcme · SaaS

A/B test which form converts

Split traffic across form variants and measure which version generates more submissions.

Variant A3.2%
Variant B4.7%

CRM syncs in real time

Send new submissions directly into the tools your team already uses.

Form
HubSpotPipedriveZoho CRMMailchimp

Edit forms visually

Click any field to change its type, label, requirement, or layout without touching code.

Name
Email
Company
TypeEmail
RequiredYes
WidthFull

Send data anywhere

Connect to supported automation tools or send form data through an API to your own workflow.

Form
SlackGoogle SheetsHubSpotYour API

Export and go

Export all submissions or a filtered selection to CSV.

Lead InboxExport CSV

Integrations

Leads land in your CRM.
Not your inbox.

Send form submissions directly into the tools your team already uses, or connect other workflows through automation and APIs.

HubSpot
Pipedrive
Zoho CRM
Mailchimp
ActiveCampaign
Klaviyo
Brevo
MailerLite
Constant Contact
GetResponse
AWeber
Drip
Kit
Keap
GoHighLevel
Google Sheets
Slack
Google Ads
Facebook Ads

Need something else? Send form data to Zapier, Make, n8n, or any endpoint with a custom webhook.

Publish. Capture. Optimize.

Create

Build your page with forms included and apply your brand automatically.

Page
Work email
Get started
Form included

Connect

Choose where submissions should go and connect your existing sales or marketing workflow.

Destination
HubSpot
Pipedrive
Zoho CRM

Optimize

Test form variations, review submissions, and use enrichment data to improve follow-up.

Optimize
Variant A
Variant B
Sarah Chen · VP Marketing

Advanced workflows

Things you can’t do with a standalone form tool.

Know the lead before the call

See available company and role context before following up, so conversations can start with more relevant information.

Enrichment

EmailEnrichmentProfile

Demo request to deal

Turn a form submission into an automated CRM workflow and notify the right team immediately.

CRM sync

FormCRMNotification

See which campaign generated the lead

Pass campaign context such as UTM parameters into your lead workflow, so performance reporting keeps its source data.

Attribution

AdFormCRM

Test 3 fields vs. 5 fields

Test different form variants and learn which version generates more submissions.

A/B testing

3 fields3.9%
5 fields4.7%

What's included

More than form submissions.

Visitor enrichment
Company, role, and industry context on the leads your forms capture.
A/B testing
Split traffic across form variants and measure which one converts.
CRM sync
Submissions land in the tools your team already works in, as they arrive.
CSV export
Export every submission, or just the ones your current filter selects.
Automation and API
Send form data to Zapier, Make, n8n, or any endpoint with a webhook.
Lead Inbox
Every submission in one place, filterable by what enrichment resolved.

FAQ

Questions about lead capture

No. Every Leadpages landing page includes built-in forms. Click any field to edit it, add new fields, or remove what you don't need. No Typeform, no JotForm, no embed codes.

Leadpages connects natively to HubSpot, Pipedrive, Zoho CRM, Mailchimp, ActiveCampaign, Klaviyo, Brevo, MailerLite, Constant Contact, GetResponse, AWeber, Drip, Kit, Keap, GoHighLevel, Google Sheets, Slack, Google Ads, and Facebook Ads. For anything else, send form data automatically to Zapier, Make, n8n, or any tool with an API.

Yes. Form submission is a first-class conversion goal in Leadpages. Create variants with different field counts, layouts, or button copy. Traffic splits automatically and results are statistically validated. On the Optimize tier, Smart Traffic routes visitors to the best-converting variant.

Leadpages resolves anonymous visitor IPs to reveal company name, job title, and industry in your Lead Inbox, even before they submit a form. Filter by identified vs. anonymous to focus on leads that match your ICP. Available on Grow ($99/mo) and above.

Yes. Export all submissions or just your current filtered selection as a clean CSV. One click from your dashboard. Included on every plan.

Yes. Every form can automatically send submission data to any tool with an API. Set the destination URL and Leadpages delivers the data securely on every submit. Use this to trigger Slack alerts, update databases, start automation sequences, or connect to Zapier, Make, and n8n.

Yes. Form collection, the Lead Inbox, CSV export, and the visual form editor are included on every Leadpages plan. Integration limits and enrichment quotas scale with your tier.

Start capturing leads

Forms that do more than collect email addresses.

Capture leads, understand who they are, route them to your CRM, and keep improving what converts.