One of the most popular features inside of Leadpages is lead magnets. Lead magnets are boxes like this that can be configured to appear when you click on the text, an image, or a button. For example on this page when I click this button in the sidebar, a Lead magnet appears. We recently added the ability to enable timed lead magnet so if we’re on a page that we’ve set a lead magnet to appear on after five seconds you’ll see the lead magnet pop up on the page after five seconds. We also added the ability to enable and exit lead magnet. So if the visitor moves to close the window, a lead magnet will come up urging them to get something of value before they go. Now I want to tell you about an update to our Leadpages connector plugin that not only increases the functionality of these pop-up lead magnets but makes deploying them on your website easier than ever.
Our customers love being able to add these types of lead magnets on individual posts and pages but what if you want to add a lead magnet to show up on all your posts or site-wide? Before now you’d have to dig under the hood of your theme and for a lot of people, that’s kind of a scary place. So we’ve added new functionality to our WordPress plug-in to make it super simple for you. It’s a huge time saver so speaking of saving time, first let’s look at how to add timed lead magnets to our WordPress site with the updated plug-in. Let’s go to our Leadpages account and find the lead magnet we’d like to use on our WordPress site.
Once I customize a new lead magnet or find one I’d like to use I’ll click on it. Now if you’re publishing a normal lead magnet that’s not a pop-up, I want to quickly point out that you’ll do that exactly the same way you always have. You don’t need to install the plug-in at all. just decide if you want a text, a button, or an image to trigger your lead magnet, copy the code at the bottom and paste it into your website.
Now when you view the page, you can see the images there and when I click on it the lead magnet opens. However, when you’re using timed and exit lead magnet that’s where the WordPress plug-in comes in. Under the pop-up lead magnet section, we’ll specify the amount of time before the lead magnet appears. Let’s say it’s five seconds. You can also specify the number of pages someone needs to view before this appears. So let’s say you had this lead magnet in a blog, someone would need to read for example three articles before it appears.
When they load their third article on the page, they then see the lead magnet appear after five seconds. You can also specify the time interval between displays of the lead magnet. If you want the lead magnet to appear on the first visit, this number should be set to zero or again let’s say someone is on the third article and they see our timed lead magnet, after they’ve seen the lead magnet let’s say they close it. They won’t see the timed lead magnet again for another 45 days.
Before this update to our plug-in came along, once the timing is set, you need to copy this code for your timed lead box and go into your WordPress site and paste the code everywhere you’d like the lead magnet to pop up. However, with this update, we can now do this without copying any code at all. Let me show you exactly how it works.
There are two ways to add this functionality to your WordPress blog or site. Number one if you already have the Leadpages connector plug-in installed just go to that plug-in and then click update now and the plugin will be updated on your WordPress installation. None of your existing Leadpages that you’ve published with the plug-in will be affected. We’re only adding the lead magnet functionality to the plug-in. The second way to add this functionality is to install the Leadpages connector plug-in, which you can download right in this window.
Note here, to publish Leadpages, timed and exit lead magnet to our blog, we only need to download this plug-in once and install it on our WordPress site once. Once it’s installed you can publish Leadpages to your blog like you’ve always been able to but now you can also publish timed and exit lead magnet to your blog as well.
Once the plug-in is downloaded, log into your WordPress site and select plug-ins add new. Then select upload. Then select the zip file we just downloaded from our Leadpages account then we’ll let that install. Finally, let’s activate the plug-in. Once it’s activated, we don’t need to install anything else on this installation of WordPress in order to publish Leadpages and lead magnets to our WordPress site.
Now, all we need to do to enable a timed lead magnet is go to the lead magnets’ tab and select the lead magnet we’ve already set up in our Leadpages account from this dropdown. This list displays all the lead magnet with timed configurations. When you do this, you’ll be able to see the timed configurations you set for this lead magnet back in your Leadpages account. If you need to change these settings you can click here to be routed to your Leadpages account where you can adjust the settings further. Select if you’d like this timed lead magnet to appear on every page of your site or only on posts. Then click save. And that’s it.
Now when I go to my blog and wait the specified amount of time, we’ll see my lead magnet pop up. Setting up a pop-up lead magnet is as easy as creating a lead magnet and Leadpages and clicking a couple of buttons in your WordPress account. Creating an exit lead magnet is just as easy. Once I customize a new lead magnet or find one I’d like to use, I’ll click on it and go to the exit lead magnet settings. We’ll dial in the settings we’d like this exit lead magnet to have and then we’ll save it. Then we’ll go to our WordPress installation and select the lead magnet we just customized from the drop-down. We’ll select if we want the exit pop up to be site-wide or only for posts. Let’s say for this example we’ll make it only for posts. Any lead magnet without exit configurations will default to showing every time someone visits your page and goes to leave.
If you need to change these settings you can click here to be routed to your Leadpages account where you can adjust these settings further. Once everything is to your liking click save. Now when we go into a post and try to leave we’ll see the exit lead magnet we just created offering I massive value before I completely leave. This is a great way to reengage traffic you might otherwise lose out on completely.
To start publishing lead magnet on your blog, log into your Leadpages account and click lead magnets. If you’re not a Leadpages customer, go to leadpages.com and click the button below the video. Lead magnets are included in all levels of our Leadpages accounts but we do recommend you start with a pro annual plan as it allows you to split test your lead magnets and includes live chat support and is 39% cheaper than paying monthly. So join us at the pro annual level.