It fulfills a legal requirement to protect a customers’ privacy, especially in light of recent GDPR legislation, which affects businesses that collect information from any resident residing in the EU. (Here is more info on GDPR.)
So, what does personal information even mean? It’s really anything used to identify an individual, like:
- A person's name
- IP address
- Date of birth
- Relationship status
- Contact information
- Financial records and credit information
- Medical history
- Browsing history
1. It Builds Customer Trust
2. It Offers Peace of Mind to People
By explaining to users exactly what you’re collecting and how you are going to use their personal information, they will feel more comfortable to browse your website.
3. Fulfill Third-Party Requirements
Using a third-party service to collect data or display ads, still means you’re collecting personal information and the user has a right to be informed. If your website integrates with Google Analytics or Adsense, for example, third parties require a separate policy display on your website.
4. It's the Law
5. Protects Your Business From Getting Sued
If you don’t adhere to legal standards, you risk being sued. Companies like Snapchat and Delta Airlines have even been sued over questionable privacy policies. Stay on the defense and protect yourself from potential lawsuits!
6. Avoids Fines
7. If You Have a Mobile App, It Protects It From Suspension
8. Help Boost Your Revenue
What should be included?
- Legal business name
- Business location
- Contact information
- What type of information are you collecting from website visitors?
- How you collect visitor information
- How you use visitor information
- How you keep visitor information protected
- How a user can opt-out of collecting and sharing information
- Whether or not you sell information to any third party. If you do, in what way will the information be used? (Think email newsletter services, affiliate websites, or advertising networks)
- On a website’s footer
- As a pop-up
- Within the top-level navigation of a website
Should you include a Privacy statement anywhere else?
But fear not…
Pro tip: Check out our Facebook Ads Generator for templates and tips on creating a high-converting Facebook Ad.
This privacy notice discloses the privacy practices for (website address). This privacy notice applies solely to information collected by this website. It will notify you of the following:
- What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
- What choices are available to you regarding the use of your data?
- The security procedures in place to protect the misuse of your information.
- How you can correct any inaccuracies in the information.
Information Collection, Use, and Sharing
We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or another form of direct contact from you. We will not sell or rent this information to anyone.
We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.
Your Access to and Control Over Information
You may opt-out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:
- See what data we have about you (if any).
- Change/correct any data we have about you.
- Have us delete any data we have about you.
- Express any concern you have about our use of your data.
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.
The above notice (or policy) probably does not describe your privacy practices exactly. You need to personalize your statement to fit your business practices. The following are some sample clauses that you can use to help describe other specific practices that fit your business model.
If your site has a registration page that customers must complete to do business with you, insert a paragraph like this in your privacy notice:
In order to use this website, a user must first complete the registration form. During registration, a user is required to give certain information (such as name and email address). This information is used to contact you about the products/services on our site in which you have expressed interest. At your option, you may also provide demographic information (such as gender or age) about yourself, but it is not required.
If you take and fill orders on your site, insert a paragraph like this in your privacy notice:
We request information from you on our order form. To buy from us, you must provide contact information (like name and shipping address) and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we'll use this information to contact you.
We use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.
If you share information collected on your site with other parties, insert one or more of these paragraphs in your privacy notice:
We share aggregated demographic information with our partners and advertisers. This is not linked to any personal information that can identify any individual person.
We use an outside shipping company to ship orders, and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes beyond filling your order.
We partner with another party to provide specific services. When the user signs up for these services, we will share names or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services.
If your site has links to other sites, you might insert a paragraph like this in your privacy notice:
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
If you ever collect data through surveys or contests on your site, you might insert a paragraph like this in your privacy notice:
Surveys & Contests
From time-to-time, our site requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.
Have you checked all the boxes?
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Disclaimer: Leadpages is not a replacement for legal advice. We encourage all small business owners to consult with a qualified attorney. You should not rely on this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and you should instead regard this article as intended for educational purposes only.