If you’re starting, managing, or growing any type of business online today, the answer is likely “yes, yes you do.”
Jump on it!
Read on if… you want to learn about privacy policies in plain English, without all the headache-inducing legalese. Remember, we’re not lawyers—we’re just here to give you some guidance.
It fulfills a legal requirement to protect a customers’ privacy, especially in light of recent GDPR legislation, which affects businesses that collect information from any resident residing in the EU. (Here is more info on GDPR.)
So, what does personal information even mean? It’s really anything used to identify an individual, like:
- A person’s name
- IP address
- Date of birth
- Relationship status
- Contact information
- Financial records and credit information
- Medical history
- Browsing history
1. It Builds Customer Trust
2. It Offers Peace of Mind to People
By explaining to users exactly what you’re collecting and how you are going to use their personal information, they will feel more comfortable to browse your website.
3. Fulfill Third-Party Requirements
Using a third-party service to collect data or display ads, still means you’re collecting personal information and the user has a right to be informed. If your website integrates with Google Analytics or Adsense, for example, third parties require a separate policy display on your website.
4. It’s the Law
5. Protects Your Business From Getting Sued
If you don’t adhere to legal standards, you risk being sued. Companies like Snapchat and Delta Airlines have even been sued over questionable privacy policies. Stay on the defense and protect yourself from potential lawsuits!
6. Avoids Fines
7. If You Have a Mobile App, It Protects It From Suspension
8. Help Boost Your Revenue
What should be included?
- Legal business name
- Business location
- Contact information
- What type of information are you collecting from website visitors?
- How you collect visitor information
- How you use visitor information
- How you keep visitor information protected
- How a user can opt-out of collecting and sharing information
- Whether or not you sell information to any third party. If you do, in what way will the information be used? (Think email newsletter services, affiliate websites, or advertising networks)
- On a website’s footer
- As a pop-up
- Within the top-level navigation of a website
Should you include a Privacy statement anywhere else?
But fear not…
Pro tip: Check out our Facebook Ads Generator for templates and tips on creating a high-converting Facebook Ad.
Have you checked all the boxes?
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Disclaimer: Leadpages is not a replacement for legal advice. We encourage all small business owners to consult with a qualified attorney. You should not rely on this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and you should instead regard this article as intended for educational purposes only.