If there’s one thing we learned from the thousands of landing pages we’ve seen over the past month, it’s this: Marketers are starting off 2015 with a bang. Need proof? Just take a look at this selection of our 10 favorite landing pages LeadPages™ users created over the past month. From complete event pages to a video background page, to a page promoting an award-winning short film, this landing page roundup features a little bit of everything.
1. Michael Port and Amy Mead: Call-to-Action Page
What Stands Out: This webinar registration page from New York Times best-selling author Michael Port and public speaking expert Amy Mead is the perfect combination of great design and compelling copy. Visitors are immediately greeted with a high-quality photo of the two presenters, along with an eye-catching logo for their online event. Further down the page, the “How Does It Work” section provides visitors with easy instructions on how to register and attend the online event. The photos that are paired with each of the steps convey an intimate, personal feeling that the copy matches with lines like, “Brew yourself some coffee and show up to join us on Tuesday.” Built with the Call-to-Action Page template, this example offers a refreshing take on webinar registration pages. Get a closer look at it here.
2. Justice Eagan: Jeff Walker Video Background Page
What Stands Out: This is just one of the stunning video clips Justice Eagan used as part of the background for the opt-in page he created with the Jeff Walker Video Background template inside LeadPages™. On the actual page, you can see that the clip in the background changes to several additional eye-catching scenes to grab visitors’ attention and inspire them to action. To get the full effect (and see the entire background video) check out the full page here.
3. The Hidden Fix: LeadSkin Event Template
What Stands Out: This event landing page (built with the LeadSkin Event template from the LeadPages™ Marketplace) from The Hidden Fix will have you ready to ditch the 9-5 for a relaxing weekend of meditation and mindfulness right away. Why is it so effective? Three reasons:
- It features gorgeous, high-quality photos.
- It presents all the relevant information visitors would need to know in order to decide to attend (location, date, time, complete schedule, price, everything included with your purchase, and information about the instructors).
- The marketers at The Hidden Fix utilized two forms of scarcity — limited ticket availability (just 30 spots) and limited-time early-bird pricing (50% off until February 10).
4. Luxury Academy London: “Event” Conference / Summit Page
What Stands Out: There’s more than one way to create an attractive event landing page, as you can see in this example from London’s Luxury Academy. Created using the “Event” Conference / Summit template from the LeadPages™ Marketplace, this page taps into its intended audience (upcoming and recent college graduates) perfectly. Any recent grad who has experienced a job interview can relate to this copy:
“Interviews can be a terrifying experience, especially if you're straight out of university and you're looking for your first job. Your hands sweat, your heart starts to palpitate and you've forgotten every answer you practised on the journey over.”
And that’s just a brief snippet.
5. Jack Anderson: Conference Event Meetup Page
What Stands Out: Who said landing pages can’t be art? Certainly not Jack Anderson, who customized the Conference Event Meetup template from the LeadPages™ Marketplace to create this beautiful page showcasing Wire Cutters, his short animated film. If the stunning imagery included on the page isn’t enough to pique your interest, Jack also included a short clip of the film and tons of social proof in the form of official selection and award badges from film festivals across the world. Those who want to watch the film online can opt-in to get notified via email as soon as it’s available. Count me in as one of them. Trust me, you’ll want to get a closer look at this page, so click here to check it out.
6. NSC Sports: "QuickSeller" Product Video Sales Template
What Stands Out: I don’t have a youth soccer team, but if I did...this landing page would convince me to enter them into the Schwan’s USA Cup. Created using the “QuickSeller” Product Video Sales Template from the LeadPages™ Marketplace, this page does exactly that — it sells you. Quickly. Obviously, the well-produced video is a big part of the page’s effectiveness, but NSC Sports also made excellent use of the area beneath the video. They paired three high-quality photos with compelling copy that sets this tournament apart from others. This section builds on the headline’s promise that you’ll remember the tournament for a lifetime. Click here to see this page in action.
7. Hunter Yoga: Jeff Walker Pre-Launch Content Page
What Stands Out: The Jeff Walker Pre-Launch Content Page template allows you to take the product launch strategy Jeff Walker (father of the online product launch) popularized and make it all your own. This page from Hunter Yoga is living proof. Hunter Clarke-Fields customized this page to match her unique brand perfectly. From the logo to the colors to the video thumbnail image, everything is cohesive. If you plan on launching a product anytime soon, you’ll want to check this page out.
8. Bloop Animation: Social Proof Giveaway Page
What Stands Out: The Social Proof Giveaway Page is consistently one of the highest-converting opt-in page templates inside LeadPages™ for a reason — it’s one of the best templates you can use for giving away a free report or ebook. Not only does Morr Meroz of Bloop Animation make excellent use of the social proof banner at the top of the page, he also went all-out in creating a visually-impressive cover for his free ebook. He then changed the default background color to a dark gray to make the ebook cover (and the matching orange opt-in button) pop right off the page. Click here to see this impressive page up close and personal.
9. Teflex Press: Free Course SEO Squeeze Page
What Stands Out: TEFLExpress.com used this Free Course SEO Squeeze Page to offer visitors a massive 25-hour free course on teaching english as a foreign language. As clean as the design is on this page, it’s the copy that makes it really effective. Just look at the first three bullet points:
- Would you like to go for a gap year and have no idea where you’ll find the money?
- Are you sick and tired of your 9 to 5 cubicle job and need a new and meaningful challenge in your life?
- Perhaps you are just about to retire and wondering how you could start a new adventure in your life?
If you know anyone who has spent a year abroad teaching English as a foreign language, you likely heard that person give one of those very reasons for doing so — which is exactly why this copy is so good. To get a better look at this page, check it out here.
10. Click It Up a Notch: (New) Basic Squeeze Page
What Stands Out: It’s fitting that what is perhaps the best landing page background photo I’ve ever seen is used on a page advertising a photography workshop. But what’s really impressive about this page is how the folks at Click It Up a Notch customized the opt-in area to appear as if it’s being washed out by the rays of sunlight from the background photo. This page is proof that sometimes just a few simple tweaks can take a landing page from good to great.
What Will You Create in 2015?
Did any of these 10 pages give you inspiration for your own marketing plans? If so, leave a comment below and let us know which one. Or, just share this post to let us know you found it useful. Thanks to everyone who was featured in this month's landing page roundup. We're excited to see what 2015 has in store for you.