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How We Used Our Own Lead Agent to Drive a 98.4% Conversion Lift

By The Leadpages Team|Published October 14, 2025|Updated November 26, 2025

At Leadpages, we don't just build tools for marketers; we use them every day. Our landing pages are the same kinds of pages our customers rely on to drive leads and sales. So when it was time to test our new Lead Agent feature prior to launching it, we knew we had to try it on our own live landing pages first to see what impact it could deliver.

The result? Pages with Lead Agent saw a 98.4% lift in conversions in just 3 months. That’s right – without changing our ad spend or how we drove traffic to our landing pages, conversion rates went from 6.2% to 12.3%.

This was real traffic with real revenue on the line. Talk about putting our money where our mouth is.

Why We Built Lead Agent (And Why We Tested It On Ourselves)

Even the best-performing landing pages can lose potential customers if visitors can’t find the answers they need at critical decision points. Every marketer knows that every unanswered question (about pricing, features, product fit, etc.) can cost you a conversion.

Our goal was to remove those barriers by making information instantly accessible, without visitors having to dig through a ton of content or wait for a sales follow-up.

Enter Leadpages Lead Agent, our powerful conversational AI for lead capture that automatically engages visitors with real-time answers to keep them moving forward in their decision-making.

We theorized that with Lead Agent, visitors would get all the information they needed to convert. And we were ready to test that theory.

Why risk testing our own landing pages?

• We understand the ROI pressure faced by today’s marketer
• We needed to prove that Lead Agent worked before asking customers to trust it
• Our own conversion rates directly impact our bottom line
• No one knows our product and brand better than we do
  

The Test

We started by selecting 3 high-traffic landing pages. These are pages we actively use to capture leads and drive trial signups. While conversions were already solid here, we wanted to see if we could do better. 

Our testing setup was simple:

• Train Lead Agent on key Leadpages content, such as pricing, product descriptions, feature capabilities, and FAQ sections
• Add Lead Agent to select pages, without changing anything else on the page
• Keep traffic consistent with no changes to our paid ads or spend
• Track conversion rates for 30 days and report on the differences before and after adding Lead Agent

Because Lead Agent was implemented in production and not in a test environment, every interaction represented real prospects, real behavior, and real revenue opportunities.

The Results

When we compared engagement and conversion rates before and after adding Lead Agent, the results surprised us. But the difference was clear:

• Pages with Lead Agent outperformed pages without it.
• We saw a 98.4% lift in conversions on our 3 landing pages.
• Now, 12.3% of visitors start a trial — up from 6.2% without Lead Agent, and well above the average of 3–8% for the software industry.
  
  

What This Means in Real Numbers

For us here at Leadpages, that 98.4% lift means hundreds of additional trial signups every month, directly fueling revenue growth.

• Additional potential customers per month: 610 extra trial signups per 10,000 visitors
• Reduced ad spend: Before Lead Agent, we’d have to double our ad spend to get the same number of trial starts at a 6.2% conversion rate. Lead Agent has helped us convert a higher percentage of visitors without us lifting a finger.

By making the path from curiosity to conversion smoother, Lead Agent has demonstrably turned interest into action.

What started as a 30-day trial quickly proved too successful to turn off. We left Lead Agent in place, and the numbers are still rising.

Why This Matters for Marketers

For small businesses, lean marketing teams, and agencies, every incremental lift in conversion rates compounds into real ROI. Not everyone will see a 98.4% increase, but even a 20% increase can go a long way. It might sound small, but across thousands of visitors, it means more qualified leads, more sales conversations, and more revenue — all without driving additional traffic or increasing ad spend.

In fact, by converting more of the visitors we already had, we were able to decrease ad spend while still improving results. That’s a win marketers can feel immediately in their budgets and their pipelines.

With Lead Agent, marketers can:

• Reduce friction: Instead of bouncing to research competitors or hunt for more information, our visitors got immediate, accurate answers and stayed in our funnel.
• Increase engagement: Lead Agent didn't just answer questions, it provided answers tailored to where visitors were in their buying journey, then guided them toward the next logical step.
• Boost ROI: By resolving common concerns about pricing, features, and more before they became deal-breakers, we were able to convert our existing traffic at a higher rate.
  
  

The Bottom Line: What We Learned as Our Own Customer

We're our own toughest customers. We demand ROI, we scrutinize every metric, and we don't have patience for tools that don't deliver measurable results.

Lead Agent passed our test with flying colors, with a 98.4% conversion lift in live production. That lift didn’t just mean more leads, but it allowed us to spend less on ads while still growing conversions, proving Lead Agent delivers impact on both revenue and efficiency.

When you use a tool that you trust enough to stake your own conversion rates (and reputation) on, that's when you know you've built something special.

Ready to see what Lead Agent can do for your conversion rates? We've already proven it works on our own business. Now it's your turn.

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