We’re thrilled to announce that Leadpages has been acquired by Redbrick, a leading Canadian tech company with a thriving portfolio of digital businesses. As our teams converge, we’ll continue to operate under the Leadpages brand, keep our Minneapolis offices, and champion small businesses in everything we do.
As Steve Jobs once said, “You can't connect the dots looking forward; you can only connect them looking backward.” And when we look back at where Leadpages has come from and how we’ve changed along the way, perhaps we’ve been following the yellow—that is—Redbrick road all along.
What began as a community of small businesses and a marketing blog would, in 2013, become Leadpages. The software—and the team behind it—was founded on conversion and fueled by the belief that small businesses deserve the easiest to use, most effective tools to market their work and build something that lasts. Over the years, our platform has evolved and our community has grown to more than 40,000 users.
Now, by joining forces with the Redbrick team, we’re tapping into a wealth of new resources and expertise that will fuel us into the future. We’re expanding our marketing capacities and gaining executive leadership that has shepherded numerous tech companies to growth and greater impact. Together, we will continue developing the tools and technology that empower digital entrepreneurs around the world.
What about Drip?
As you may recall, in 2016, Avenue 81, Inc.—the company that, prior to this acquisition, Leadpages conducted business under— acquired email marketing startup Drip. Over the years, the two companies have diverged to serve distinct audiences with unique offerings.
Drip will remain as an independent operating company under the leadership of CEO John Tedesco, who is “truly excited to see Leadpages enter into a new chapter of business growth with Redbrick” and “looks forward to furthering Drip's growth in the e-commerce space and to witnessing Leadpages' evolution under Redbrick.”
While there will be some changes to come, much will remain the same. Our unrelenting commitment to our customers, to the quality of our platform, and the exceptional support we provide will remain at the forefront of our plans.