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Leadpages vs. Squarespace

Wondering if you should set up your online business with Leadpages or Squarespace and how the two platforms compare? Here we have a no-holds-barred comparison of these two tools that will help you pick which one fits exactly what your business needs.

Both platforms are similar in their ability to help you create code-free websites, but while one invests most heavily in design, the other offers built-in tools & expertise to ensure you don’t just build a website—but that you build a lasting business.

Each has its own strengths—which you’ll view in this side-by-side comparison of seven feature essentials that should be considered when choosing your next marketing platform. Then, make the best decision for you, your goals, and your stage of business.

Let’s dig in...

1 - Ease of Use:
The building experience

Leadpages:

It’s easy to hit the ground running with Leadpages because we built our platform with the busy entrepreneur in mind, which is why we make it possible to create a stunning online presence and build a sales funnel in as few clicks as possible.

Here are some features that make us so user-friendly:

Drag-and-drop builder:

When using our exclusive drag-and-drop editor, it takes minutes to create a landing or web page. (Normally would take someone several hours or even days.) Best of all, you don’t need to know any code to build a remarkable landing page or website, making us the go-to choice for people looking for an intuitive, struggle-free experience. Built on a system of rows and columns, it’s easy to customize a template using the edit features.

wistia video link

The Leadmeter:

Especially helpful to users who are new to conversion tools, the Leadmeter predicts how well your page will perform and tells you what to tweak before you publish it. It provides step-by-step recommendations to better optimize every element, from text and images to page layout and opt-in forms to maximize customer actions on your page—even if you’re not well-versed in conversion tools.

HTML widget:

No matter your level of coding expertise, we’ve got your back. Beginners, don’t sweat—there’s no code required with Leadpages. Advanced coders, on the other hand, can make use of our HTML widget and CSS customizations to enjoy further control.

Copy/paste sections:

Avoid any hassle by copying and pasting sections. This feature ensures a cohesive design, all while saving time. Oh, and it saves instantly, so you never have to worry about losing work.

wistia video link

Squarespace:

Similarly, Squarespace also champions ease of use and is built with the average user in mind, not someone who holds an advanced degree as a web designer. In fact, zero code knowledge is required for its unique grid-free, drag-and-drop builder.

Verdict:

Beginners rejoice, neither of these services require code. If you want to go that extra mile, HTML and CSS customization is available for users craving more control over their page.

Leadpages stands out because the grid layout within the drag-and-drop builder makes it ultra-easy to use. Not to mention that users can enjoy built-in conversion expertise with the Leadmeter .

But what if you’re not keen on the grid layout? Squarespace might be for you. Beyond this, Squarespace has a simple, clean, WYSIWYG editing experience.

2 - Functionality: features, widgets & integrations

Leadpages:

Leadpages integrates natively with 90+ online marketing tools (and counting). With deep integrations across the entire marketing stack, you’ll up your marketing ante using these tools in harmony.

So, what do we mean (exactly) when it comes to premier functionality?

First, our integrations are unmatched. We easily pair with all major email service providers (ESPs), customer relationship management tools (CRMs), webinar platforms, and social networks, including:

  • Native integrations: 21
  • Compatible integrations: 36
  • Third-party integrations: 33
  • 2000+ integrations available via Zapier
  • (SalesForce, HubSpot and Marketo integrations only available in advanced plans.)

Capture sales:

We also offer integrated sales and checkout pages and payment via Stripe, so you can easily sell online products and services. Leadpages has 18 available widgets and email tagging through AWeber to maximize ease of use for both you and the user.

Option for CSS (customization):

And if you’re looking to customize integrations, developers can customize via CSS or HTML.

Squarespace:

Similarly, Squarespace seamlessly integrates with all ESPs, CRMs, webinar platforms, and social networks. Integrations are organized by blocks, blogging, commerce, social accounts, design, domains and email, forms, images, marketing, online ordering, and videos.

Verdict:

Both choices provide a similar suite of integrations, but because Leadpages integrates directly with the sales and checkout tool, Stripe, you don’t have to spend money on an additional dedicated e-commerce plan.

(Squarespace has limited e-commerce capabilities, as you must choose between two store templates and further customize from there, as well as upgrade to higher plans.)

3 - Look & feel: templates & customizability

Leadpages:

We want your design experience to be as fluid as possible. With an abundance of template choices, gain 100% confidence you’re customizing a design that’s right for your business.

We have:

Template sorting

Our template gallery is sorted by conversion rate and clearly named to convey their value. With over 130 free versatile and unique landing page templates and additional website templates, you can search from an abundance of options by industry or You can also start designing from a ‘blank’ page.

Each of our templates is scientifically optimized for high conversion with clean, simple design; a single call-to-action above the fold; and a pop-up opt-in form.

Mobile responsive (right out of the box):

All content is mobile responsive, and displays optimally on devices of any sizes, be it a desktop, tablet, or mobile device. In fact, our multi-device preview is automatically generated, so no additional steps are necessary to ensure you’re hitting every type of device with the same impactful design. There’s also device-specific display settings, which allows users to design specific sections as well as shows (or hides) them on certain devices.

wistia video link

Squarespace:

Similarly, Squarespace has a robust library of landing page templates. In fact, they have a similar number of unique templates, but doesn’t offer landing page-specific templates.

Template sortability

Squarespace has around 60 templates and doesn’t offer landing page-specific templates. Their landing page feature is called Cover Pages, which provides you with a blank slate where you can implement a freeform layout and, the text is fixed, which means you cannot edit block or button elements.

Their templates are mobile-responsive, so multi-device preview is automatically generated across two device types—whether a handheld device or desktop.

What’s more, in-app onboarding is streamlined to convey the value in exchange for email addresses, prompt a checkout page to collect a payment, invite customers to an event, or whatever else you are using your landing page for.

Verdict:

Leadpages is the winner in this category for a number of reasons:

  • We offer landing page-specific designs that are conversion-optimized and mobile responsive right out of the box.
  • We have templates that are pre-sorted by conversion rate and extensive flexibility with our landing page design as well as providing support and education surrounding our conversion tools.
  • Squarespace’s Cover Page could be quite limiting for users wanting to differentiate their landing pages.
  • Within Squarespace, pages are responsive to two sizes, mobile and desktop, and editing is not supported on the mobile version, whereas Leadpages automatically optimizes the layout of your template for three different sizes (mobile, tablet, and desktop) to give you the flexibility to design specific sections, as well as show/hide them on certain devices.

4 - Conversion tools: collect leads and close sales

Leadpages:

Our conversion game is strong, and it has been since we started in 2012

We can back it up with steadfast proof. First, our “Conversion toolkit” adds versatility to convert your hard-earned website traffic in a variety through:

  • Email trigger links, allowing existing subscribers to register in one click
  • Alert bars are publishable on any website or landing page
  • Intuitive pop-ups, capturing the attention of visitors on any page
  • Page speed

Second, we also help move customers along in their journeys through count clicks and opt-ins as conversions, real-time analytics, easy payment, and shopping cart integrations through Stripe, and intuitive A/B testing—helping you seal the deal with customers left and right.

Squarespace:

Squarespace similarly offers alert bars and pop-ups, as well as a built-in Google Analytics integration, so you don’t have to go to a separate site to get granular web intel.

Verdict:

When it comes to conversion-optimization, Leadpages takes the cake. With dedicated, optimized landing page templates, the built in Leadmeter, and a whole host of conversion tools (including opt-in texts, not available at Squarespace)—Leadpages comes out on top.

Leadpages also allows you to run A/B testing directly from their interface, as it is directly integrated, whereas Squarespace runs A/B testing through third parties or manual duplication.

We offer easy-to-use multi-step forms, lead magnet delivery, email trigger links, and a native checkout integration with Stripe so you can connect two accounts and associate a product or service to a checkout page. Compare this to Squarespace, which offers a dedicated e-commerce plan tailored to users wanting to build out an entire store. So, if you want a full-on e-commerce plan, Squarespace may be for you. If you want a simple add-on to capture sales, Leadpages is the winner.

That being said, when it comes to analytics, it’s a tie. We provide a real-time built-in analytics dashboard. Squarespace also provides a stats dashboard that integrates directly with Google Analytics.

5 - Publishing options: flexibility & ease of publishing finished content

Leadpages:

Leadpages offers a number of flexible publishing options. Every account comes with free hosting on a custom Leadpages subdomain (https://your-domain.lpages.co). You can also publish on a third-party domain that you already own, or purchase a Leadpages annual subscription and receive a free domain for one year (powered by Hover). In addition, every Leadpages account includes a plugin you can use to install your landing pages, pop-ups, and alert bars on your WordPress site. You can even publish your page as a dynamic HTML page, which automatically updates when edits are published in Leadpages.

Leadpages also makes it easy to share a landing page or website template with your team or clients (at no additional cost).

Squarespace:

Squarespace has abundant publishing options as well, both in terms of flexibility and ease of publishing content. One major difference is that users can set and share permissions of the site manager, administrator, content editor, billing, or store manager—whereas Leadpages accounts are managed by a single login.

Verdict:

It depends.

Both services offer free hosting and access to a free year of custom domain registration (which varies by plan type). You can also publish via a WordPress plugin, or connect to a third party site in a very similar process.

However, the two platforms diverge when it comes to allowing multi-user permissions within a single account, which is only available at Squarespace.

6 - Get traffic: promote content after it's published

Leadpages:

After you build your page, your platform choice should help you in drawing eyes to your masterpiece. With Leadpages, you can harness the power of a streamlined analytics dashboard, real-time analytics, unlimited traffic & leads, and lightning-fast page load speeds to draw, track, and monitor traffic from every source. We also provide insight on actual earnings for users utilizing the checkout widget feature.

Another draw? We aid in Search engine optimization and any plan has access to SEO settings and previews, so you can set the title, keywords, and description of any page to help with all-important Google rankings.

Squarespace:

Squarespace knows businesses need an extra push to up their page visibility. This platform has Accelerated Mobile Pages (AMP pages) to help mobile web and landing pages load faster.

Verdict:

It’s a tie! Neither of the platforms has a limit on the number of leads or traffic your page generates, which is great news for a growing business. (Say, for instance, your business has visitors in the tens or hundreds of thousands, you don’t pay any extra for that.)

Both offer similar basic analytics tools, various degrees of integration with Google Analytics or other third-party services, so after you hit “publish” you can see in real-time who’s coming to your page, from where, and how long they’re staying.

Google-friendliness is key these days, and both offer behind-the-scenes SEO tools such as site mapping, SSL certificates, automatic tagging, and built-in meta tags, so organic search growth is made easier.

7 - Bang for your buck: value for money

Leadpages:

We’re all about value at Leadpages, with three different pricing tiers, each not at an astronomical rate given our intrinsic value.

And no matter what plan you’re on—you get unlimited traffic, leads, landing page publishing. High-quality customer support via email, chat, and priority phone is based on plan level, as well as weekly marketing education training.

Leadpages users can also access premium Shutterstock images at a discounted price.

Squarespace:

Want affordability? Look no further than Squarespace, as this platform offers a free custom domain for one year as well as the ability to purchase a domain directly from Squarespace, access to free Unsplash or premium Getty images, and free 24/7 user support.

Baseline pricing at Squarespace is even more manageable, as users pay the following monthly:

  • Personal accounts are $12/ mo.
  • Business: $18/ mo.
  • Basic Commerce: $26/ mo.
  • Advanced Commerce: $40/ mo.

You can also choose to pay annually, and potentially save some cha-ching.

But, there are limitations to that base fee. Users have limitations on the number of pages created, depending on the plan (up to 1,000).

Verdict:

Squarespace is more affordable for a majority of their plans and offers specialized commerce plans for those looking to build out an online store.

Both options offer unlimited bandwidth; however, depending on the plan, Squarespace limits the number of pages that can be created.

We also have some advantageous (and unique) features like the Leadmeter, which guarantees optimal conversions; as well as email trigger links, opt-in texts, and action or timing pop-ups to convert traffic into actual buyers.

The Final Verdict

But impressive in their own ways, choosing between Leadpages and Squarespace is really dependent on your audience, goals, and type of business.

Leadpages is the way to go if:
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You want to create conversion-optimized websites, landing pages, and conversion tools—all under the same roof.
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You’re an entrepreneur or handle the marketing of your own small business.
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You want to be able to build unlimited pages.
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You want to collect leads by adding pop-ups, alert bars, or opt-in forms on any web page that you own.
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You value a high-quality support team to help you tackle any issues.
You may prefer Squarespace if:
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You value design more than conversion optimization.
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You want to give distinct editing permission to different branches of your business.
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You want to build one specific page for an existing website and are using conversion tools on a small scale, and therefore don’t require advanced tools.
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You’re creating a simple and bold page to collect email addresses, introduce a new product or advertise an event.

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