Whether you need landing pages to drive more email signups, promote an upcoming event, or get more leads into your funnel, Leadpages and Unbounce are two worthy options to consider.
But, how do Leadpages and Unbounce stack up against each other?
We’ve put these two conversion-focused landing page builders head to head to see which one is right for your needs and budget. We’ll take into account seven major criteria that are most important to small businesses like yours when evaluating conversion marketing platforms.
Note: comparisons in this article were last updated in April 2024.
Ease of use
Leadpages:
Literally anyone can use Leadpages to build and publish a landing page in one day or less. No design experience needed. No coding chops required. If you can use a mouse and keyboard you can use Leadpages.
Leadpages’ Landing Page Builder makes it easy to move content around, add page elements, and make edits quickly with a few clicks of your mouse. So instead of taking days to build a landing page, you can do it in a few hours.
And because it’s built on a system of sections, rows, and columns, content snaps into place and looks professionally made. The tool is very intuitive, straightforward, and ideal for non-web designers.
All of Leadpages’ templates are built for conversion. But the Leadmeter takes it one step further by predicting how well your page will convert as you build it. It provides you with guidelines and step-by-step recommendations for your images, copy, and layout that are based on best practices, so you know what to tweak as you go. This allows you to create a high-converting landing page, regardless of your conversion optimization experience.
Finally, if you want some help creating your content, Leadpages has you covered. Within the landing page builder, you can harness the power of AI to quickly create professional copy and images. Use Writing Assistant to write headlines and entire paragraphs in seconds. And if you’re looking for the perfect image just enter a prompt into the Image Generator to produce three custom picture options.
Between the AI features and the user-friendly Landing Page builder, you can easily launch your first page in a day or less.
Unbounce:
Unbounce has two landing page builders to choose from. Its Classic builder is similar to Leadpages, as it uses a drag-and-drop interface that’s fairly easy to use. A big difference is that it uses a grid-free system that allows you to place elements wherever you want. While this gives you more freedom, it’s not as intuitive. If you don’t have any web design experience there might be a bigger learning curve to make your page look professional.
They also offer their Smart Builder, which is a simplified landing page builder that utilizes AI to create your page. You’ll fill in some information about your campaign and enter a few prompts and Unbounce’s AI will create the entire page for you.
While the Smart Builder gives you a good starting point, don’t expect your landing page to be perfect right from the start. It will likely take many iterations and adjustments until you’re happy with the result.
It’s also worth noting that Unbounce doesn’t offer a comparable feature to the Leadpages’ Leadmeter. So if you don’t have any experience with conversion rate optimization you may need to do some additional research before building your first page.
Verdict:
While both platforms have similar offerings, Leadpages’ is a better fit if you have less web design experience. The user-friendly builder and Leadmeter make it simple to build an effective landing page in just a few hours, even if you’re a complete beginner.
The Smart Builder is a good concept in theory, but it often adds time to the design process rather than saving you time. It’s impossible to get your page exactly how you want it with just a few prompts, so you’ll likely spend a lot of time working on the page after it’s finished before you’re ready to publish.
On the other hand, Leadpages’ AI tools let you create one headline, paragraph, section, and image at a time. This allows you to write some sections on your own and get AI help for others. Working one section at a time also helps you generate better results, as you can be much more specific with your prompts, and feel more in control of your page.
Templates
Leadpages:
One of the big advantages of using Leadpages is the vast template library, with over 250 designs.
All the templates have been created with conversions in mind, so you know whichever one you choose will deliver the results you’re looking for. Leadpages also makes finding the right template easy, with the ability to sort them by industry, style, and color. Or if you’re solely focused on getting leads you can even sort them by conversion rate to find the templates that convert the best across historical usage.
Every template is mobile responsive, so pages look the way they’re supposed to on every device. Plus, you can add or hide sections depending on which device they’re being viewed on.
Unbounce:
With 149 landing page templates, Unbounce gives you a good number of options (although far fewer than Leadpages). Their library is categorized into landing page templates, sticky bar templates, and pop-up templates.
While you’re not able to sort templates by conversion rate, you can filter them by industry, campaign type, or special features, making it relatively easy to find something that suits your brand or campaign.
Like Leadpages, all Unbounce templates are mobile responsive.
Verdict:
If we’re just looking at the total number of templates, Leadpages wins here. They also offer the ability to sort by conversion rate, which makes finding the right high-performing template a lot easier.
However, there’s more to consider than just the total number of templates. Design is a matter of taste, and it’s quite possible that you prefer the look and feel of one platform’s designs over the other.
So, we recommend you review both platforms’ template galleries to see which one you prefer.
Conversion tools
Leadpages:
Leadpages is, through-and-through, a conversion platform. All of its features and products have one single goal: turning your traffic into leads and sales. This is achieved by offering a wide range of effective conversion tools:
- Leadmeter: Predicts how well your page will perform and tells you what to tweak before you publish it.
- Alert bars: Top- or bottom-of-page bars you can use to promote lead magnets, special offers, events, and more.
- Pop-ups: Capture the attention of potential customers as they arrive on your site, or as they’re about to leave.
Leadpages also offers conversion tracking, unlimited A/B testing, and easy payment integration through Stripe. And all of that is in addition to hundreds of templates that are designed to maximize conversions.
Plus, any customer of Leadpages can use the lead magnet delivery feature to send an initial welcome email with a lead magnet to new leads and customers.
Finally, Leadpages’ Lead Library allows you to store and find lead information quickly and easily, right inside the platform—no need to export them (unless you want to).
Unbounce:
Unbounce—as its name implies—is also all about reducing bounces and turning traffic into leads. Their templates are designed to convert and they also offer sticky bars and pop-ups that make it easy to promote offers or content downloads. A/B testing is available on all plan types.
Once you have your leads, Unbounce allows you to send that information to CRMs and marketing automation tools, such as Salesforce, Zoho, HubSpot, Mailchimp, and more.
Verdict:
As far as conversion tools go, lead magnet delivery, A/B split testing, and downloadable .CSV files of opt-in data are available on both services. So they’re pretty much on par with their lead capture capabilities.
The one area that gives Leadpages a slight edge is the Leadmeter. By providing real-time tips as you build, this Leadpages-specific technology can drastically improve the likelihood of your landing page converting.
Services
Leadpages:
When you sign up for Leadpages you don’t just get a landing page builder—you also gain access to a wide array of services from their team of experienced experts.
Need help creating your marketing assets? You can purchase service hours from their experts and have them perform a number of different tasks, including:
- Setting up your integrations
- Creating lead gen forms
- Creating an ad campaign
- Writing an email nurture sequence
- Building a landing page
- Creating a complete marketing funnel
You can also book an expert for a 30-minute 1:1 coaching to discuss your business and strategy. Pro annual users receive one of these calls for free.
Unbounce
While Unbounce is mostly a DIY platform, they do offer a few services to help you get up and running:
- Account set-up, including tracking scripts, custom components, and integrations.
- Recreating your existing landing pages on Unbounce.
- Conversion guidance and recommendations for your landing pages.
These services are designed to help new Unbounce users get up and running quicker, and to help educate those who want to learn more about conversion marketing.
Verdict
Both platforms have expert services, but Leadpages’ offerings are much more diverse.
Leadpages offers everything that Unbounce does, plus they’ll create virtually any marketing asset for you from scratch. Their service hours are extremely flexible, which means you can use them to set up your account, get a coaching call, or create your whole funnel.
With this in mind, Leadpages clearly wins this category.
Publishing options
Leadpages:
Leadpages offers many different publishing options. Every account comes with free hosting on a custom Leadpages subdomain (https://your-domain.lpages.co). You can also publish on a third-party domain that you already own, or purchase a Leadpages annual subscription and receive a free domain for one year.
Do you already own a custom domain that you want to use for your Leadpages landing pages? You can easily connect it to your Leadpages account. Just navigate to the “Domains” section of your account and type in your domain. You’ll then be prompted to log in to your domain provider. That’s it. Once you log in, your domain will be automatically connected to your account. You don’t have to search your domain registrar account to find CNAME and A records—everything happens automatically.
Every Leadpages account also includes a plugin you can use to publish your landing pages, pop-ups, and alert bars on your WordPress site. You can even publish your page as a dynamic HTML page, which automatically updates when you make changes in Leadpages.
Want to show your page to other team members? Leadpages makes it easy to share a landing page or website template with your team or clients (at no additional cost).
One area that really sets Leadpages apart is its website builder. Unlike Unbounce, you can use Leadpages to publish entire websites, not just landing pages. This means you can build your entire online presence in one place, including a blog, rather than having to sign up for multiple solutions.
Unbounce:
Similar to Leadpages, Unbounce lets you publish your page to a free subdomain, custom domain, or WordPress site. One unique feature is scheduled publishing, which allows you to schedule a page to go live at a specific date and time.
They also make collaborating on your page easy with multi-user permissions such as admin, author, or viewer.
Unbounce also uses a similar system for connecting custom domains to Leadpages, making it easy to use an existing domain with your Unbounce landing pages.
Verdict:
Side-by-side, the offerings are virtually identical, so we’ll call this one a tie. Unbounce has a bit of an advantage with scheduled publishing and multi-user permissions. But the fact that you can get a free custom domain with Leadpages is a plus. It’s also important to note that all Leadpages customers can build an entire website within any plan, not just landing pages.
Integrations
Leadpages:
Currently, Leadpages integrates with more than 90 popular online marketing tools—that’s in addition to over 2,000 additional integrations available via Zapier. This ensures that no matter what tools and apps you use for your business, they’ll work seamlessly with your Leadpages landing page.
Some of the more popular Leadpages integrations include Stripe for payments, Calendly for consultation scheduling, MailChimp and AWeber for email marketing, and OpenTable for restaurant reservations.
Unbounce:
Unbounce offers integrations with 60+ tools, including most major ESPs, e-commerce platforms, analytics tools, and social networks.
Like Leadpages, you can connect additional tools with Zapier, providing even more options when it comes to integrations.
Verdict:
Both platforms offer a variety of powerful integrations, and with Zapier you can connect virtually any tool to either platform. However, it’s worth noting that Leadpages offers more native integrations, which might make connecting your favorite tools a little easier.
Value
Leadpages:
Leadpages has different pricing tiers to suit every budget. A Standard plan is $49 per month and Pro accounts are $99 per month. Annual subscriptions start at $37 per month and allow you to save 25% compared to monthly plans.
All Leadpages plans include:
- Unlimited traffic and leads
- Email and live chat support
- Free expert feedback for any landing page
- Access to AI Headline Swap
- 1 custom domain plus Leadpages hosting
- Google Adsense
- Traffic and Conversion Analytics
By upgrading to Pro, users gain access to a few more features, including:
- AI Writing Assistant and Image Generator
- A/B testing
- 3 total custom domains
- Ecommerce with Stripe
- Phone support
Unbounce:
Unbounce offers a similar pricing model with several tiers. Their Build plan is their most affordable at $99 per month, but they have three other offerings with the most expensive being their Concierge plan at $649 per month. Annual subscriptions start at $74.
With Unbounce’s most basic plan you’ll get:
- Unlimited conversions
- Up to 20,000 unique monthly visitors total across all pages, pop-ups, and sticky bars
- Email, live chat, and phone support
- AI copywriting
- Multi-user permissions
- 1 custom domain
- Traffic and conversion analytics
Unbounce’s more advanced plans unlock a few other features, including:
- Unlimited A/B testing
- Advanced analytics
- Dynamic text replacement
- Custom scheduling
- Unlimited leads (only available with their Concierge plan)
Verdict:
When looking strictly at prices, Leadpages is the most affordable option. For example, Leadpages’ Standard plan is half the cost of Unbounce’s Build plan.
That being said, Unbounce does have a few options that Leadpages doesn’t. This includes multi-user permissions, custom scheduling, and some more advanced analytics. If you’re a medium to large business, Unbounce may provide the premium features you’re looking for.
However, even when paying more for Unbounce you’ll still be missing out on some features offered by Leadpages, including:
- Unlimited traffic across all plans
- Leadmeter
- AI Image Generator
- Google Adsense
- More varied and flexible expert services
- Website builder
Given all this, it’s hard to justify the massive price difference.
“First off, It's affordable! Unlike Unbounce and Clickfunnels, it has all the same features at half the cost. The customer support is top-notch and very helpful. If you sign up for their newsletter, you will get a ton of valuable information that has helped my business grow. I recommend this brand to many of my agency owner friends. You also don't need to know how to code either. The drag-and-drop system is so easy to learn and use.”
The Final Verdict
So, is the final winner Leadpages or Unbounce? The answer depends on what you’re looking for.
Use Leadpages if:
- You’re new to digital marketing and web design and looking for a quick and easy way to build landing pages.
- You need a complete lead generation platform with a wide array of conversion tools.
- You don’t want a limit on how much traffic you can drive to your pages, and you don’t want to have to pay more as your business grows.
- You want a large selection of professionally designed templates that are already optimized for conversions.
- You want the option of hiring experts to help you build your marketing assets.
- You want the option to build a landing page and an entire website under one roof.
Use Unbounce if:
- You’re an experienced web designer who’s comfortable with a more complex landing page builder.
- You work with a large team and need a different set of permissions for each member.
- You don’t mind paying for more features or increased traffic as you grow.
- You’re only interested in building landing pages and lead forms, not full websites.
Thinking about giving Leadpages a try? Sign up for a 14-day free trial to see if Leadpages is right for your business.