Engineer turned landscape photographer, Greg’s journey into entrepreneurship began as a quest for freedom more than for financial gain. After developing tools to retouch his own images, he now sells software and training courses designed to help other artists perfect their own craft.
Greg uses Leadpages to share the vision, sell the tools, and teach the technique behind his artwork.
For professional photographers and users of Photoshop, Lumenzia
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“When I started to pursue entrepreneurship, I wanted to focus on meeting certain life goals for me, which meant not being tied to a specific place or schedule.”
Q&A with Greg
Photography started as your passion project, how did you turn it into a business?
In my own landscape photography, I didn’t have the tools that I needed and pretty quickly realized that the things I need for my own work are things that other people might value. That’s what got me started in software and instruction. I spend so much time perfecting my craft and I love helping other people on their own journey.
What does an average week look like?
As an entrepreneur, there’s definitely a lot of different things I need to do. I’m a software developer, I’m customer support, I’m marketing, I’m an instructor, I’m a print maker, I’m an accountant. The hardest thing for me with that is trying to think about at what point do I offload some of those things to someone else so I can get help where I need it.
“I’m working harder than I ever have, but I feel like I’m working less because every time I’m doing something, it’s something that I choose to do.”
What’s the most rewarding part of being your own boss?
The ability to go and pursue life on my terms—to go out and spend time with my family, to shoot when I want, where I want, and to have the flexibility to pursue what I want to do.
When you were ready to stop trading your time for money, how did you begin building an online audience?
I started blogging, put out some free software, and developed my content marketing to show people the kind of work I’m doing and help them with that. First and foremost it’s about being a resource. You then attract other like-minded people who are interested in the topic and it just kind of snowballs from there.