Publishing
Pro
Solo creators publishing pages with AI in the loop.
- 25 pages
- 1 custom domain + SSL
- Custom slugs
- API access
- 5 GB storage
- 1 blog
- 90-day analytics + UTM
- 12K AI credits/mo
- MCP connectorPublish from Claude / ChatGPT
Leadpages PricingPublishing and optimization plans
Plans starting at $29/mo to build and publish. Testing & Optimization features starting at just $99/mo.
Save 20% with annual billing
Publishing
Solo creators publishing pages with AI in the loop.
Publishing
Small teams and agencies publishing at volume.
Testing & optimization
Solo marketers and small teams starting CRO.
Everything in Business, plus:
Testing & optimization
Growing teams and performance marketers.
Everything in Grow, plus:
Custom pricing for teams that need SSO, custom contracts, dedicated support and volume publishing.
Custom pricing
Contact salesEvery plan includes SSL, custom domains, the AI editor, and the MCP connector. Testing & optimization plans add A/B testing, personalization, and lead enrichment.
| Feature | Pro$29/mo | Business$49/mo | GrowMost Popular$99/mo | Optimize$199/mo |
|---|---|---|---|---|
| Pages | 25 | 50 | Unlimited | Unlimited |
| Custom domains + SSL | 1 | 2 | 4 | 6 |
| Sites | 1 | 2 | 4 | 6 |
| Blogs | 1 | 2 | 3 | 5 |
| Custom slugs | Included | Included | Included | Included |
| AI page creation | Included | Included | Included | Included |
| Brand kits | Not included | 1 | 3 | 5 |
| Asset storage | 5 GB | 10 GB | 15 GB | 25 GB |
| Remove Leadpages branding | Included | Included | Included | Included |
| A/B testing (manual) | Not included | Not included | Included | Included |
| A/B variants per page | Not included | Not included | 6 | 6 |
| Multivariate testing (A/B/C/D) | Not included | Not included | Not included | Included |
| Dynamic text replacement | Not included | Not included | Included | Included |
| Manual personalization | Not included | Not included | Included | Included |
| Smart Traffic (AI routing) | Not included | Not included | Not included | Included |
| Heatmaps (click+scroll+attn) | Not included | Not included | Not included | Included |
| Auto-personalization | Not included | Not included | Not included | Included |
| Performance alerts | Not included | Not included | Not included | Included |
| Anonymous traffic detection / mo | Not included | Not included | 2,000 | 5,000 |
| Lead enrichment / mo | Not included | Not included | 1,000 | 2,500 |
| ICP audience targeting | Not included | Not included | Included | Included |
| AI credits / month | 12,000 | 20,000 | 40,000 | 80,000 |
| MCP connector (Claude / ChatGPT) | Included | Included | Included | Included |
| Credit top-up packs | From $2.50 | From $2.50 | From $2.50 | From $2.50 |
| Analytics retention | 90 days | 12 months | 12 months | 24 months |
| UTM tracking | Included | Included | Included | Included |
| Lead CSV export | Not included | Included | Included | Included |
| Form submission history | 30 days | Kept while subscribed | Kept while subscribed | Kept while subscribed |
| API access | Included | Included | Included | Included |
| Forms + webhooks | Included | Included | Included | Included |
| Integrations (active connections) | 5 | 5 | 5 | 10 |
| Team seats included | 1 | 1 | 1 | 3 |
| Priority support | Not included | Not included | Not included | |
Publishing plans build and ship your pages. Testing & optimization plans are the superset: everything in Publishing plus A/B testing, heatmaps, lead enrichment, and AI-powered personalization. Your pages and domains carry over when you move up. If you're exploring your options, our guide to small business marketing tools with a built-in landing page builder breaks down what to look for.
The average marketing team uses 3–4 of these.
Your current stack: $436–1,720/mo
A/B testing starts on Grow; heatmaps and Smart Traffic start on Optimize. Compare plan features and current pricing above.
Unlimited traffic. No traffic caps on any plan. No surprises on your invoice.
Unlike Unbounce ($99/mo with 20K visitor cap) and Instapage ($199/mo with 15K visitor cap), Leadpages has no traffic caps on any plan. A/B testing starts at $99/mo. Most competitors gate testing behind $149-$249/mo tiers. Considering ClickFunnels? See how ClickFunnels pricing compares.
Existing customers
Your account and price stay the same: A/B testing, dynamic text replacement, and AI page creation are now included at no extra charge.
FAQ
Full access to whichever plan you choose for 7 days. On Grow, you can run A/B tests and use dynamic text replacement. On Optimize, you also get Smart Traffic, heatmaps, and auto-personalization. No feature restrictions during your trial.
On day 7 it becomes your paid plan unless you cancel. Your pages stay saved.
Publishing features come with every plan: build and ship landing pages, websites, and blogs with custom domains, SSL, and the AI editor. Optimization features start on Grow and add the CRO layer: A/B testing, dynamic text replacement, personalization, anonymous traffic detection, and lead enrichment — then Smart Traffic, heatmaps, and auto-personalization on Optimize. Start with Pro or Business if you just need to publish; move up to Grow when conversion optimization becomes part of your workflow. Your pages and domains carry over either way.
No. Unlimited traffic on every plan. No traffic overage fees. No penalties when your campaigns succeed. This is a fundamental difference from Unbounce (20K cap at $99) and Instapage (15K cap at $99).
No. Manual A/B testing starts on Grow. Smart Traffic and heatmaps start on Optimize. Pro and Business are publishing plans and do not include these testing features.
Yes. Cancel anytime from your account settings.
Yes. We collect a card at checkout to start your 7-day trial, but you won't be charged until day 7. Cancel anytime before then from your account settings. No charges.
Every plan includes a monthly AI credit allotment (40K on Grow, 80K on Optimize, 160K on Scale). Credits power AI page creation, URL imports, and AI chat. Credits refill at the start of each billing cycle. If you need more, top-up packs are available from $2.50.
Pay annually and save 20%. You're billed once per year.
Nothing changes unless you want it to. Your pages keep working. You choose old or new experience any time. Your current price stays the same.
Yes. Upgrade or downgrade anytime. Changes take effect on your next billing cycle. No penalties.
HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack, Zapier, and 200+ more through Paragon. Leads flow directly to your CRM or email tool via webhooks.
Contact [email protected]. We evaluate nonprofit and education pricing on a case-by-case basis.
We rebuilt the product from the ground up. Same team, same 13-year track record. New technology. A/B testing and dynamic text replacement start at $99/mo. Smart Traffic, heatmaps, and auto-personalization start at $199/mo. AI page creation and unlimited traffic are available on paid plans. Lead enrichment starts on Grow.
Start with the publishing features. Pro and Business build and publish landing pages, websites, and blogs with custom domains and SSL, from $29/mo. No A/B testing, no Smart Traffic, no heatmaps. Just publishing. When you're ready for optimization features, move up to Grow. Your pages and domains carry over.
Plans start at $29/mo to build and publish: Pro at $29/mo and Business at $49/mo. Optimization features start at $99/mo: Grow at $99/mo and Optimize at $199/mo, with Scale at $399/mo and Enterprise for larger teams. Every plan includes custom domains with SSL and AI page creation; Grow and up add A/B testing, personalization, and lead enrichment. 7-day free trial.
Compare current plans using your required domains, client access, integrations and testing workflow. Leadpages has no traffic caps. Manual A/B testing starts on Grow. Smart Traffic and heatmaps start on Optimize. Pro and Business are publishing plans and do not include these testing features. AI page creation is available on paid plans. Lead enrichment and dynamic text replacement start on Grow. Check each provider’s current pricing and limits for the same configuration.
Grow includes manual A/B testing, dynamic text replacement, lead enrichment, unlimited pages, and 4 custom domains. Optimize adds Smart Traffic, heatmaps and auto-personalization, with unlimited pages, 6 custom domains and 730-day analytics retention. See the plan cards for current pricing in your currency.
Leadpages is a conversion rate optimization (CRO) platform for building landing pages, websites, and blogs that convert visitors into leads and customers. It includes A/B testing, AI page creation, lead enrichment, custom domains, and integrations with CRMs and email tools. Used by solo marketers, agencies, and enterprise teams.
7-day free trial. Full platform access.
Pages, custom domains, and the AI editor.
Everything in Publishing, plus CRO, A/B testing, lead enrichment, and growth tooling.
Questions? [email protected]