Conversion Tracking

Track every conversion.
Attribute every dollar.

Form submits. Button clicks. Stripe purchases. Know exactly which traffic sources drive real conversions - not just page views. Stop wasting ad spend on campaigns that don't convert.

No code requiredGoogle Ads & Meta AdsRevenue attribution
Conversion Feed - LiveTracking

Conversions

247

+18.3%

Conv. Rate

14.3%

+2.1pp

Revenue

$23.9k

+31.4%

What You Can Track

Three conversion types. One setup.

Define what a conversion means for each page. Pick the event type, select the element, and Leadpages does the rest. No JavaScript. No Google Tag Manager. No developer.

Form submissions

Track when visitors submit a lead capture form, contact form, or registration form. Every form on your page can be a conversion event - no setup beyond choosing which form to track.

"Track form submit on hero registration form"

Most popular conversion type

Button clicks

Track clicks on any button or link on your page. Use this for CTAs that link to external booking tools, calendar apps, phone numbers, or download links where you can't track a form submit.

"Track click on Schedule a Demo button"

Perfect for click-through pages

Offsite purchases

Track completed purchases from Stripe checkout embedded on your page. Revenue is automatically captured and attributed to the traffic source that brought the buyer. See total revenue, AOV, and revenue per visitor.

"Track Stripe checkout completion"

Revenue attribution included

How Attribution Works

From ad click to conversion - traced end to end.

Every conversion is tied back to the traffic source that drove it. No guessing. No spreadsheet math. Just open your dashboard.

1

Visitor arrives

A visitor clicks your Google Ad, Facebook post, or email link. Leadpages captures the UTM parameters, referrer, device, and session ID automatically.

2

Visitor engages

They browse your page, click elements, scroll down. Every interaction is tracked and tied to their anonymous session - building a picture of their journey.

3

Conversion fires

When they submit a form, click your CTA, or complete a purchase, Leadpages records the conversion and ties it back to the original traffic source.

4

Attribution mapped

Your dashboard shows which campaigns, ad groups, and keywords drive real conversions - not just clicks. Optimize spend based on actual results.

Ad Platform Integrations

Feed conversion data back to your ad platforms.

When a visitor converts, Leadpages sends that signal to Google Ads and Meta Ads so their algorithms can find more people like your converters. Better data in, better results out.

Google Ads

Fire conversion events back to Google Ads when visitors convert. Smart Bidding uses this data to optimize your campaigns for conversions - not just clicks. Stop paying for traffic that bounces.

  • Conversion event firing on goal completion
  • Conversion value passback for revenue tracking
  • Smart Bidding optimization signal
  • GCLID parameter capture

Meta Ads

Send conversion events to Meta (Facebook & Instagram) to optimize ad delivery. The Meta Pixel fires on conversion so your Advantage+ campaigns learn which audiences convert - not just who clicks.

  • Meta Pixel event firing on conversion
  • Custom conversion events
  • Audience building from converters
  • ROAS tracking for ad sets
ALSO INCLUDED
Stripe revenue trackingWebhook notificationsUTM parameter captureReferrer attribution

Full Feature Set

Conversion intelligence built for marketers.

You don't need a data analyst to understand your conversion data. Leadpages gives you clear, actionable metrics that tell you what's working and what to fix.

FEATURES

Conversion rate trends

Track your conversion rate over time. See how page changes, new traffic sources, or seasonal shifts impact performance. Compare 7-day, 30-day, and 90-day windows.

Multi-touch attribution

Visitors often interact with multiple campaigns before converting. See every touchpoint in the journey - first click, last click, and everything in between.

Revenue tracking

Attach dollar values to conversions. Track total revenue, average order value, and revenue per visitor. Know which campaigns make money - not just generate leads.

Real-time conversion feed

Watch conversions come in live. See the traffic source, device, location, and conversion value for each event as it happens. Perfect for launch day monitoring.

Time-to-conversion analysis

See how long visitors take to convert after their first visit. Understand your sales cycle and optimize follow-up timing for visitors who don't convert immediately.

Per-page conversion goals

Each page gets its own conversion goal. A lead gen page tracks form submits. A sales page tracks purchases. A webinar page tracks registrations. Set it once, track forever.

FAQ

Common questions about conversion tracking

You define what a conversion is for each page. It can be a form submission, a button click, or an offsite purchase completed through a Stripe checkout. You set the conversion goal in your page settings, and Leadpages tracks it automatically.
Yes. When visitors complete a purchase through a Stripe checkout embedded on your Leadpages page, the revenue is automatically tracked and attributed to the traffic source that brought them there. See total revenue, average order value, and revenue per visitor in your dashboard.
Yes. Leadpages can fire Google Ads conversion events when a visitor completes your conversion goal. This feeds data back into Google's Smart Bidding algorithm so it can optimize your ad spend for the visitors most likely to convert - not just the ones who click.
Leadpages captures UTM parameters and referrer data on every visit. When a visitor converts, the original traffic source is attached to that conversion. You can see which campaigns, ad groups, and keywords drive the most conversions - not just the most clicks.
No. Conversion tracking is built into every Leadpages page. You set up conversion goals in the dashboard - pick the event type (form submit, click, or offsite purchase) and select the element to track. No JavaScript, no Google Tag Manager, no developer needed.
Yes. Conversion tracking - including goal setup, attribution, and trend reporting - is included on every Leadpages plan, including the 7-day free trial. Revenue tracking for Stripe checkouts is available on Pro plans.
Yes. Conversion tracking works the same way whether your page is hosted on a Leadpages subdomain or your own custom domain. Attribution, revenue tracking, and ad platform integrations all work regardless of the domain.
Google Analytics requires you to set up events, goals, and conversion funnels manually - often with Google Tag Manager. Leadpages conversion tracking is point-and-click: pick a form, button, or checkout on your page and mark it as a conversion goal. Done. No code, no GTM, no analytics certification.

Start Converting

Every click has a cost.
Start measuring the return.

7-day free trial. Conversion tracking on every plan.

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