Ad spend is leaking
You're driving paid traffic to pages that convert at 2-3%. A single percentage point lift on a $3,000-$5,000/mo ad budget can recover hundreds in wasted spend every month.
Landing Page Platform
Small Business Landing Pages:
Turn more clicks into customers.
You're already paying for traffic. Leadpages makes sure more of it converts. AI creates your page in 60 seconds, then automatically tests different versions and sends each visitor to the one that works best. A/B testing, Smart Traffic, and heatmaps included. No extra tools. Starting at $99/mo.
Sound Familiar?
Your landing pages are costing you customers.
Too many tools, not enough insight
Your landing page builder, A/B testing tool, analytics suite, and heatmap software are four different subscriptions with four different logins. Data lives in silos.
No dedicated CRO specialist
Enterprise teams have full-time optimization specialists. Your marketing team wears ten hats. Testing falls to whoever has time - which means it doesn't happen.
Pages go live and never improve
You launch a campaign page, move to the next project, and never revisit. Meanwhile every visitor sees the same underperforming version month after month.
Everything You Need
One platform for landing pages, testing, and optimization.
AI Page Creation
Describe your campaign goal and Leadpages generates a conversion-optimized landing page in 60 seconds - copy, layout, and design included.
A/B Testing
Test headlines, hero images, CTAs, and full page variants.
Smart Traffic™
AI analyzes visitor attributes and routes each person to the variant most likely to convert - automatically, in real time, with no manual rules.
Heatmaps & Click Tracking
See exactly where visitors click, how far they scroll, and where attention drops off.
Dynamic Text Replacement
Automatically match landing page headlines to the ad keyword that brought each visitor.
Integrations
Connect to HubSpot, Salesforce, Mailchimp, Zapier, webhooks, and dozens more.
How It Works
Three steps. Sixty seconds. Done.
1.Describe your campaign
"I need a landing page for my accounting firm's free consultation offer. Include a booking form and client testimonials." That's all you need to say.
2.AI builds your page
In about 60 seconds, you have a conversion-optimized page with your copy, a lead capture form, and a layout designed for your campaign goal. Already mobile-friendly.
3.Launch, test, and optimize
Publish to your domain, create A/B variants with one click, and let Smart Traffic route visitors to the highest-converting version automatically.
Built For Your Industry
Landing pages that convert across every vertical.
SaaS
Build demo request, free trial signup, and webinar registration pages that convert. A/B test messaging for different buyer personas automatically.
E-commerce
Launch product landing pages, seasonal promotions, and cart abandonment offers. Dynamic text replacement matches every ad keyword to the right product page.
Professional Services
Generate consultation booking pages, case study downloads, and lead qualification forms. Smart Traffic routes prospects to the variant that resonates with their industry.
Financial Services
Create compliant landing pages for loan applications, investment seminars, and insurance quotes. Built-in SSL and enterprise-grade hosting meet security requirements.
Real Estate Teams
Build property listing pages, open house registrations, and buyer guide download funnels. Capture leads and route them to the right agent automatically.
Marketing Agencies
Manage client landing pages under separate sub-accounts. White-label reporting, team permissions, and centralized billing simplify multi-client operations.
Compare
How Leadpages stacks up against the competition
| Feature | Leadpages | Unbounce | Instapage | ClickFunnels | HubSpot |
|---|---|---|---|---|---|
| A/B Testing | Grow ($99) | $249/mo | $199/mo | $297/mo | Professional ($800+) |
| Smart Traffic (AI routing) | Optimize ($199) | $249/mo | Not available | Not available | Not available |
| Heatmaps | Optimize ($199) | Not available | Enterprise only | Not available | Not available |
| Traffic Caps | None | 25K-50K | 15K-30K | None | None |
| AI Page Builder | All plans | Limited | Not available | Limited | Not available |
| Dynamic Text Replacement | Grow ($99) | $249/mo | $199/mo | Not available | Not available |
| CRM Integrations | All plans | All plans | All plans | Limited | Native |
| Custom Domains | All plans | All plans | All plans | All plans | Starter+ |
| Starting Price | $99/mo | $99/mo (no A/B) | $199/mo | $97/mo (no A/B) | $20/mo (no landing pages) |
A/B Testing
LeadpagesGrow ($99)
Unbounce$249/mo
Instapage$199/mo
ClickFunnels$297/mo
HubSpotProfessional ($800+)
Smart Traffic (AI routing)
LeadpagesOptimize ($199)
Unbounce$249/mo
InstapageNot available
ClickFunnelsNot available
HubSpotNot available
Heatmaps
LeadpagesOptimize ($199)
UnbounceNot available
InstapageEnterprise only
ClickFunnelsNot available
HubSpotNot available
Traffic Caps
LeadpagesNone
Unbounce25K-50K
Instapage15K-30K
ClickFunnelsNone
HubSpotNone
AI Page Builder
LeadpagesAll plans
UnbounceLimited
InstapageNot available
ClickFunnelsLimited
HubSpotNot available
Dynamic Text Replacement
LeadpagesGrow ($99)
Unbounce$249/mo
Instapage$199/mo
ClickFunnelsNot available
HubSpotNot available
CRM Integrations
LeadpagesAll plans
UnbounceAll plans
InstapageAll plans
ClickFunnelsLimited
HubSpotNative
Custom Domains
LeadpagesAll plans
UnbounceAll plans
InstapageAll plans
ClickFunnelsAll plans
HubSpotStarter+
Starting Price
Leadpages$99/mo
Unbounce$99/mo (no A/B)
Instapage$199/mo
ClickFunnels$97/mo (no A/B)
HubSpot$20/mo (no landing pages)
Pricing verified March 2026. Feature availability subject to vendor updates.
Simple Pricing
No traffic caps. No per-page charges.
Grow
Build and test landing pages
$99/mo
- AI page builder
- A/B testing
- Lead capture forms
- Dynamic text replacement
- Custom domain + free SSL
- Analytics dashboard
- Email integrations
Optimize
Optimize with AI-powered traffic routing
$199/mo
- Everything in Grow
- Smart Traffic™
- Heatmaps & click tracking
- Advanced analytics
- Priority support
Scale
Enterprise features for high-volume teams
$399/mo
- Everything in Optimize
- Unlimited sub-accounts
- 36-month data retention
- Advanced integrations
- Dedicated success manager
Every plan includes unlimited landing pages, unlimited traffic, and A/B testing. No surprise fees. Start free, upgrade when you're ready.
FAQ
Frequently asked questions
Leadpages includes A/B testing on the $99/mo Grow plan - Unbounce charges $249/mo and Instapage $199/mo for the same feature. Leadpages also has no traffic caps on any plan, while competitors limit you to 25K-50K visitors before overage charges kick in.
Smart Traffic is Leadpages' AI-powered optimization engine (available on Optimize and Scale plans). It analyzes visitor attributes - device, location, referral source, and more - and routes each person to the landing page variant most likely to convert them. It works automatically with no manual rules required.
No. The AI page builder creates a complete, conversion-optimized landing page from a text description in about 60 seconds. You can edit any element by clicking on it or by asking the AI to make changes. No code, no design tools, no developer needed.
Yes. A/B testing is included on every paid plan starting at Grow ($99/mo). You can test headlines, hero images, CTAs, form fields, and full page variants. Statistical significance is calculated automatically.
DTR automatically swaps your landing page headline to match the exact keyword a visitor searched for. If someone clicks an ad for 'enterprise CRM demo,' they see that phrase in your headline instead of a generic one. This improves Quality Scores, lowers CPC, and increases conversions.
Leadpages connects natively to HubSpot, Salesforce, Mailchimp, ActiveCampaign, ConvertKit, Zapier, webhooks, Google Analytics, and dozens more. Leads flow into your CRM or email platform in real time - no CSV exports.
No. Every Leadpages plan includes unlimited landing pages and unlimited traffic. There are no overage fees, no per-visitor charges, and no per-page limits. This is a key differentiator from Unbounce and Instapage, which both impose traffic caps.
Every plan includes real-time conversion tracking, visitor counts, and form submission data. Optimize and Scale plans add heatmaps, click tracking, scroll depth maps, and advanced audience insights. Data retention ranges from 12 months (Grow) to 36 months (Scale).
Yes. Connect your own domain on any paid plan - your landing pages live at yourbrand.com/campaign, not a generic URL. Free SSL is included automatically.
The trial gives you full access to your chosen plan's features with no restrictions. Build pages, run A/B tests, connect integrations, and publish to your domain. On day 7 the trial becomes your paid plan unless you cancel.
Start Optimizing
Your landing pages should
get smarter with every visitor.
7-day free trial. No traffic caps on any plan. Build your first page in 60 seconds.