A/B Test: Did This Informal Button Text Boost or Sink Opt-Ins by 34.79%?

Most of us switch between formal and informal communication styles every day.

When you’re speaking to your boss, for example, you might be careful to speak in complete sentences with proper grammar.

But the next moment, when you’re giving your coworker Taylor a hard time about destroying him in a crucial fantasy-football match . . . then anything goes.

Switches like these come naturally in everyday life, but when you bring your company’s branding and voice into the picture, you may not know whether you should be formal or informal. Which approach will resonate with your target audience?

Today’s A/B test suggests an answer for one company. In this LeadBox™ button test, Version A sticks to a straightforward button message: “Send Me the List Now.” Version B, on the other hand, is ultra laid-back and even a little humorous: “Why Not . . . Send It Over.”

Which version do you think increased opt-ins for this LeadBox™ by 34.79%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage® and our analysis.

[split_test id=”6936″]