A/B Test: Which Product Image Increased Opt-ins 34.43%?

Posted by The Leadpages Team  |  Jul 08, 2015

We've often noticed that opt-in rates rise when you put an image of the product you're offering in your LeadBox™ (Yes, even if you're not really giving away a physical product). So say you’ve run an A/B test and, predictably enough, found that an image of a CD (and its case) increases opt-ins for your online courses. Success! But now what? Do you stop there? The answer should be “NO!” In most cases, there will always be another way to improve your landing pages and LeadBoxes®. Sometimes, making even the smallest tweaks to an element that’s already converting can increase opt-ins substantially. That's what Jae Jun did with this A/B test he ran on his stock-analysis software site, OldSchoolValue.com. Jae began A/B testing two LeadBox™ images of his product, one focusing on the cover of the course and one on the disc inside. Which version do you think increased opt-ins for this LeadBox™ by 34.43%? Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right! Vote to reveal the winning A/B-tested LeadBox and our analysis.[split_test id="5725"]