How to Use Conversion AI to Level Up Your Marketing: A Comprehensive Guide

Whether you're building landing pages, drafting ad copy, or nurturing leads through email, one thing's clear: content is the engine behind every marketing campaign.

But let’s be real—keeping up with the constant demand for fresh, engaging content can feel like a full-time job (because, well, it usually is). That’s where AI-powered tools like Conversion AI—now known as Jasper—come in.

Jasper isn’t just another content generator. It’s like having a high-performing copywriter in your corner, ready to brainstorm, write, and polish your marketing messages in minutes. From blog posts and social captions to email sequences and landing pages, Jasper helps you write faster, better, and more consistently—without burning out your creative team.

In this guide, we’ll break down exactly what Conversion AI is, why thousands of marketers rely on it daily, and how to start using it to save time and boost results. We’ll also show you how it works hand-in-hand with Leadpages to supercharge your landing pages.

What is Conversion AI?

Conversion AI—now officially known as Jasper.ai—is an AI-powered content generation platform built to help marketers and businesses create high-quality written content at scale. Powered by OpenAI’s GPT technology, Jasper uses natural language processing and deep learning to understand prompts and generate human-like text.

Initially launched under the name Conversion.ai, the tool was created to help marketers improve conversion rates by generating persuasive and engaging copy. It later rebranded to Jarvis.ai, drawing inspiration from the virtual assistant in Iron Man. However, due to trademark issues, the platform underwent a final rebrand and now operates as Jasper.ai.

Today, Jasper is trusted by over 100,000 marketers, content creators, and businesses to handle everything from brainstorming ideas and writing full-length blog posts to crafting high-converting landing page copy.

Core Use Cases

Conversion AI is used by marketers to help with a number of tasks, including:

• Blog Content: Generate outlines, introductions, conclusions, and full-length posts.
• Ad Copy: Write persuasive Facebook, Google, or LinkedIn ads.
• Email Marketing: Create high-performing subject lines and email sequences.
• Website Copy: Build effective landing pages, headlines, and calls-to-action.
• Social Media Content: Keep feeds fresh with attention-grabbing posts.

Why Choose Conversion AI (Jasper) for Your Marketing?

Let’s face it—great marketing relies on great content. But creating that content consistently? That’s the tricky part.

Jasper takes the heavy lifting out of content creation, helping you move faster without sacrificing quality. Here’s why marketers are making it a staple in their workflow:

Save Serious Time

Instead of spending hours brainstorming blog ideas, writing product descriptions, or crafting ad copy, Jasper does the legwork for you. What used to take days can now take minutes.

Stay Consistent Across Channels

Whether you're writing a landing page or a tweet, keeping your brand voice consistent is key. Jasper helps you nail the tone every time—even if you’re juggling five campaigns at once.

Scale Your Content, Not Your Team

Need five blog posts this week? Or 20 Facebook ads to test? With Jasper, you can scale your content output without hiring more writers or burning out your team.

Get More Bang for Your Budget

Hiring freelancers or agencies adds up fast. Jasper gives you professional-quality copy on demand, for a fraction of the cost.

Key Features That Make Jasper a Marketer’s Best Friend

Jasper isn’t just fast—it’s feature-packed. Whether you're a solo founder, part of a scrappy marketing team, or running a full-blown agency, here are the tools that make Jasper a game-changer:

50+ Copywriting Templates

From AIDA (Attention-Interest-Desire-Action) frameworks to product descriptions, Jasper offers plug-and-play templates tailored to your goals. Just fill in a few details and let the AI handle the rest.

SEO-Optimized Content

Using Jasper in combination with tools like SurferSEO, you can create keyword-rich blog posts and landing pages designed to rank. It’s not just about writing—it’s about writing with purpose.

Multilingual Content

Reaching a global audience? Jasper can write in over 25 languages, helping you connect with customers wherever they are.

Long-Form Assistant

Need full blog posts, eBooks, or website copy? Jasper’s long-form assistant helps you plan, structure, and write longer content that sounds like it came from a seasoned copywriter.

Custom Brand Voice

Train Jasper to write in your brand’s tone, style, and vocabulary. The more you use it, the smarter it gets—meaning better content with every project.

How to Use Jasper: A Step-by-Step Guide

Getting started with Jasper is refreshingly simple, even if you’re not a tech whiz. In just a few clicks, you’ll be generating high-quality marketing content that sounds like it was written by a pro. Here’s how to hit the ground running:

Step 1: Create Your Jasper Account

Head over to jasper.ai and sign up. You’ll get access to a free trial to test out the platform before committing.

Step 2: Choose a Template

Once inside the dashboard, you’ll find over 50 templates built for different content types—like blog posts, product descriptions, emails, and more. Pick the one that fits your goal.

Step 3: Add Your Input

Each template comes with a few short fields to fill out: things like your product name, audience, tone of voice, and key points you want to include. Keep it simple—Jasper will take it from there.

Step 4: Generate Content

Click “Generate,” and in seconds, Jasper delivers multiple variations based on your input. You can choose your favorite, make edits, or generate more options if needed.

Step 5: Refine & Publish

Once you’ve got the content you like, polish it up (if needed), and drop it into your CMS, email platform, or ad builder. That’s it.

Here’s a quick list of what you can create with Jasper right out of the box:

• Blog post intros, outlines, and full articles
• Landing page headlines and hero text
• Email subject lines and body copy
• Facebook and Google ad variations
• Product descriptions for ecommerce
• YouTube video titles and descriptions
• Press releases, bios, and more

How to Use Jasper with Leadpages

If you’re using Leadpages to build high-converting landing pages (and you should be), pairing it with Jasper is a no-brainer. Together, they streamline both your design and your messaging—two of the biggest conversion levers in digital marketing.

Here’s how to make the most of the duo:

Step 1: Use Jasper to Generate Your Page Copy

Start by choosing templates inside Jasper like “Landing Page Headline,” “Call to Action,” or “Problem-Agitate-Solution.” Add a few details about your offer, audience, and tone, then generate copy that’s designed to convert.

Step 2: Build Your Page in Leadpages

Open Leadpages and choose a template that matches your goal—whether it’s lead generation, a product launch, or a webinar signup. Drag and drop elements where you want them.

Step 3: Plug Jasper’s Copy into Your Page

Copy and paste the content from Jasper directly into your Leadpages template. Tweak it to match your design, and make sure it aligns visually and tonally with the rest of your brand.

Step 4: Test and Optimize

With both tools working together, you’ll have a beautifully designed page with professionally written copy. Now’s the time to A/B test different headlines or CTAs using Jasper to generate fast alternatives.

Generating Copy With Leadpages

Leadpages also include an AI copywriting tool right in the landing page builder with many of the same features as Conversion AI (now Jasper). So, if you don’t want to pay for multiple subscriptions and want to do everything with one tool you might find that Leadpages is all you need.

Frequently Asked Questions About Conversion AI

Still have questions about Conversion AI (now Jasper)? We’ve got answers.

Is Jasper only for marketers?

Not at all. While marketers love Jasper for creating ad copy, landing pages, and emails, it’s also used by entrepreneurs, content creators, sales teams, customer support reps, and even HR professionals. If your job involves writing, Jasper can help.

Can Jasper really replace a human writer?

Jasper is a powerful assistant, but it's not a complete replacement for human creativity and strategy. It’s best used as a tool to speed up your workflow, generate ideas, and take care of first drafts—so you or your team can focus on refining, personalizing, and publishing.

How accurate is Jasper when it comes to facts and data?

Jasper can generate content that sounds accurate, but it doesn’t fact-check itself. If you’re writing about something technical, time-sensitive, or highly specific, it’s a good idea to verify any facts or stats before publishing.

Can I train Jasper to use my brand voice?

Yes! Jasper offers a "Brand Voice" feature (available on higher-tier plans) where you can feed in examples of your writing, and it will learn to mimic your style. It’s especially helpful for teams that want consistent messaging across writers and platforms.

Does Jasper create original content?

Yes. Jasper generates unique content based on your prompts and its training. That said, it’s smart to run any important copy through a plagiarism checker—just like you would with any writing you didn’t do 100% from scratch.

Is Jasper easy to use for non-writers?

Very. Jasper’s interface is clean and user-friendly. You don’t need to be a copywriter or tech expert to get great results. If you can describe what you need in a sentence or two, Jasper can take it from there.

How much does Jasper cost?

Pricing changes from time to time, but Jasper typically offers multiple plans based on the number of users and features you need. Expect a monthly subscription model, with different tiers depending on access to features like long-form writing, brand voice, and team collaboration tools. You can view up-to-date pricing at jasper.ai/pricing.

Can Jasper help with SEO?

Yes, especially when paired with tools like SurferSEO. You can optimize content for specific keywords, improve readability, and ensure your articles are structured to perform well in search engines.

Pair Conversion AI With Leadpages For Better Landing Pages

Combine the power of Conversion AI (now Jasper) with Leadpages to create high-converting landing pages your customers will love.

Try Leadpages free for 14 days and discover an easier way to generate leads and conversions.