Our Guest: A well-known entrepreneur, blogger and podcaster, Pat Flynn owns several businesses including Smart Passive Income. As the creator of Smart Passive Income, Pat leads by example to help his audience build authentic online businesses. Pat calls himself the “crash test dummy” of marketing because he is constantly testing new tactics to increase his numbers, and then sharing his results with his audience. What You'll Learn:
- An opt-in strategy that goes against everything you've ever heard about online business.
- Why it's crucial to keep testing and fine-tuning, even when you already have a successful product.
- How to shift the focus of your design to encourage people to offer their information, instead of asking them to give it to you.