[Download] This New Minimalist Design Increases Opt-Ins By 58% (April Fools!)

Posted by The Leadpages Team  |  Apr 01, 2015

[cta-box] Video Transcript: Jeff: Here at Leadpages, we develop high-quality landing pages and conversion tools for businesses of any size. When we find a breakthrough that boosts conversion rates, we love sharing them with our customers so all can benefit from the findings. We recently created a page that converts, on average, at 58.7% higher than any other landing page we've tested. I'd like to introduce you to the barren landing page template that's available inside of Leadpages or to download right below this video. The creation and discovery of this page was really a team effort and it started with the design team. Kayla: We put a lot of effort into designing professional landing pages that convert well right out of the box. The baron landing page was no exception. The concept was simple. What if by removing all of the feature from the page, we could drastically increase opt-in rates? So we started with a few simple color options: almond, fuchsia and jungle green. But users seemed to struggle with all of the different color inputs. Andrew: When I got to the green page, I was pretty confused. It was just green. I didn't know what I was supposed to do. Kayla: And that's when it hit us. What if the page was completely blank? Literally, a blank page. So we started testing the page and the results were shocking. Andrew: One thing I really love about this landing page is that there's no opt-in button. Most of the time, I think having an obvious way for people to sign up is pretty ineffective. I tried to exit the page and there was nowhere to click. I really didn't have a choice. I've been a Lead Pages customer ever since. Matt: When the designers came to us with a minimalist idea, we knew we had our work cut out for us. Surprisingly, there's a lot of technical challenges that come with coding nothing. We had a lot of questions like, how will this integrate with our development center? Can this be integrated into a PHP block quote within Bootstrap? In the end, we noticed the delete button and we were able to code the page in seconds. Jeff: Not only were our designers able to code the page in seconds, you can customize the page in seconds. Let me show you. To change something on the page, just go to the page and don't do anything. Name the page and then save the page. You can publish the page anywhere. Or you can download the files and put them on your own server. If you're already a Lead Pages customer, this template is ready for you to use at my.leadpages.net. If you're not a Lead Pages customer and you'd like to use this template on your website, we're offering it for free. Just click below to download the files. If you're ready to save even more time, head to www.leadpages.com and click on the button below the video to get Leadpages. We recommend the Pro Annual Plan because it comes with the majority of the features our users need, allows for split testing your Leadpages and Leadboxes. And it's 39% less than paying monthly. Join us at the Pro level today.