Email Marketing: All That Sizzles Is Not Spam

By The Leadpages Team  |  Published Mar 13, 2013  |  Updated Mar 31, 2023
Leadpages Team
By The Leadpages Team
Email Marketing Best Practices

Unfortunately, legitimate email marketing (from well-meaning businesses) is all too often indistinguishable from spam . . . when best practices aren't adhered to. Getting a voluntary opt-in is a bare minimum requirement. So what differentiates the assorted Rolex and male enhancement spam from your best-intentioned (and permission-based) email marketing campaigns? Besides a basic understanding of the English language and spell-check, it’s actually a pretty fine line—but a very discernible one if you pay attention to one simple thing: the customer’s preference. In this infographic, we’ll compare the attributes of spam and legitimate email marketing. We'll illustrate how spam is an offensive intrusion, while the other is a welcome interaction (with high business ROI). And we'll show you how to know which category your campaigns fall into.

Download Email Marketing Best Practices [PDF] Copy/Paste code below to share this infographic on your blog/site:Click image to see a larger version

Email Marketing: All That Sizzles Is Not SpamMarketing ShowData:http://www.spamlaws.com/spam-stats.htmlhttp://landing.returnpath.com/emailintelligencereporthttp://blog.kissmetrics.com/keep-email-marketing-manageable/http://emailmarketing.comm100.com/email-marketing-tutorial/best-day-to-send-email.aspxhttp://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey_Key_Findings.pdfhttp://www.marketingprofs.com/chirp/2012/9174/best-times-to-send-email-for-opens-and-clickthroughs-infographichttp://www.bluekangaroo.com/media/ChoozOn-Blue_Kangaroo_Survey_on_Marketing_Emails_August_2012.pdf

Leadpages Team
By The Leadpages Team
Email Marketing Best Practices
squiggle seperator
Try it free for 14 days

Curious about Leadpages?

Create web pages, explore our integrations, and see if we're the right fit for your business.